TRUE Boosts 5G/4G to Connect Happiness at Surat Thani’s Chak Phra Festival, Adding Temporary Cell Sites and AI to Drive Local Digital Tourism

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Mitihoon – True Corporation is enhancing its 5G/4G network to support the 2025 Chak Phra (Buddha Boat Procession), Thot Phapa (Merit-Making Ceremony), and Long Boat Racing Festival in Surat Thani Province, scheduled for October 4–12, 2025 along the Tapi River and Narisara Bridge. The company has installed a temporary cell site on Koh Lumphu Island near the event area to boost both 5G and 4G signals for Thai and international tourists as well as local communities. This enhanced mobile connectivity not only helps Connect Happiness for visitors but also serves as a digital driver of tourism and sustainable economic growth for Surat Thani Province.

The Chak Phra, Thot Phapa and Long Boat Racing Festival is one of the grandest traditional religious and cultural celebrations in southern Thailand. This year it is expected to draw large numbers of tourists, which coincides with the region’s peak tourism season. Meeting demand for mobile data and 5G/4G network services is therefore critical. True Corporation has deployed solutions to boost 5G/4G capacity and performance, ensuring reliable high-speed connectivity for event participants and elevating the mobile experience.

True Corporation’s integrated 5G and 4G network enhancements for Thai and international visitors include:

  • Installation of extra temporary cell sites across key areas to handle peak demand
  • Event-parameter tuning based on real-time user behavior
  • On-site network engineering teams throughout the festival period
  • Expanded 5G/4G coverage along transportation routes and tourist areas across Surat Thani Province
  • 24-hour support from the Business and Network Intelligence Center (BNIC) with AI-powered network monitoring and operations

True Corporation is committed to strengthening Thai tourism through better digital infrastructure, so Thai and international visitors can access digital services seamlessly and efficiently nationwide. The company also prioritizes community development, local economic growth, and quality of life through digital technology.

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