MOONG Acquires 26% Stake in JSW to Strengthen Business Portfolio and Unlock New Growth Opportunities, Building on Over 40 Years of Distribution Expertise

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Mitihoon – Moong Pattana International Public Company Limited (MOONG) announced its acquisition of a 26% equity stake in JSW, marking a strategic step to enhance its business portfolio and unlock new growth opportunities both domestically and internationally.

This investment is part of MOONG’s “Partnership & Portfolio Expansion” strategy, aimed at driving sustainable growth by leveraging its core strength as a multi-category distributor with over 40 years of experience in Thailand. The company’s extensive distribution network spans Modern Trade, Traditional Trade, Food Service Solution, E-Commerce, Export, and Event Sales—a key advantage that will help strengthen JSW’s market presence and competitive capabilities.

The strategic investment in JSW will not only reinforce MOONG’s existing product portfolio but also open opportunities for new categories aligned with evolving consumer trends—such as health, beauty, and innovative lifestyle products—enhancing overall well-being for every family member. This direction also aligns with MOONG’s Health & Wellness product framework, covering four key categories: mother & baby care, personal and household products, food and beverages, and elderly care solutions—comprehensively serving consumers from newborns to seniors.

MOONG believes this collaboration will create strong synergy between the two companies by combining MOONG’s nationwide distribution capability with JSW’s expertise in product development and brand creation, particularly in the Beauty & Cosmetics segment—one of the most emotionally driven and value-focused categories among consumers. Together, both companies aim to generate long-term value and sustainable growth.

This investment reflects MOONG’s long-term vision to “grow alongside improving people’s quality of life”, fostering sustainable well-being across all generations. By integrating business value with human value, MOONG strives to advance sustainable growth for the organization, its partners, consumers, and shareholders—moving forward together with stability and purpose.

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