Mitihoon – Carabao Group Public Company Limited has reinforced its image as a Thai business organization with world-class management standards after being named a winner of Deloitte’s Thailand’s Best Managed Companies 2025 for the fifth consecutive year, while also retaining its Gold Standard status for the second year in a row. This prestigious recognition marks a significant achievement for Thailand’s business sector, as the program honors private-sector companies with exceptional management excellence. It is also part of Deloitte’s global assessment framework, which is applied to more than 1,700 companies worldwide.
Deloitte’s Best Managed Companies program recognizes private companies that demonstrate excellence in strategy, organizational capabilities, innovation, corporate culture, and governance. Deloitte noted that the 2025 award recipients have shown outstanding performance in business growth, industry leadership, and meaningful social contributions, reflecting the vital role of the private sector in driving the country’s economy.
Mr. Kamoldist Smuthkochorn, Deputy Managing Director of Carabao Group Public Company Limited, said that receiving this award for the fifth consecutive year clearly reflects the company’s strong and sustainable management system. This encompasses continued investment in technology and innovation, the development of talent at all levels, and the establishment of a transparent governance framework aligned with international standards. He emphasized, “This award is the result of the collective commitment of everyone in the organization and serves as a driving force for us to further elevate Thai business standards and proudly stand on the world stage.”
Another clear reflection of Carabao Group’s global vision is its global brand building strategy through its partnership with England’s national football cup competition, the Carabao Cup. Carabao has served as the tournament’s title sponsor for 10 consecutive years, from 2017 to 2027, marking the longest sponsorship period in the competition’s history. This long-term partnership illustrates the organization’s ability to formulate long-term strategies, manage strategic partnerships, and build trust with a world-class sports institution. It also aligns with Carabao Group’s vision to elevate Thai brands onto the international stage under the concept of “World Class Product, World Class Brand,” a direction the company has consistently pursued over the past decade.
Beyond strengthening its international brand, Carabao Group also leverages this experience to support Thai society through football development initiatives and community activities, such as the Carabao 7-a-Side Cup and the Carabao Coach the Coaches program, which help unlock the potential of youth and sports personnel in Thailand’s sports sector. This approach aligns with Deloitte’s perspective of recognizing organizations that achieve sustainable growth while creating meaningful value for society.
Through a comprehensive evaluation encompassing strategy, innovation, corporate culture, competitiveness, and governance standards, Carabao Group has been recognized as one of Thailand’s best-managed organizations this year, in line with Deloitte’s Best Managed Companies framework, which aims to elevate private companies to become leaders in world-class management. Receiving this award for the fifth consecutive year not only underscores Carabao Group’s current strengths but also affirms the robustness of its long-term business foundation. The company stands out as a closely watched Thai organization, recognized for its continuous ability to drive the growth of Thai businesses and play an influential role on the international stage.
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