Mitihoon – Ngern Tid Lor Public Company Limited, a subsidiary of Tidlor Holdings Public Company Limited (TIDLOR), has united its lending and insurance brokerage businesses under the brands Ngern Tidlor, Shield Insurance Broker, Areegator, heygoody.com and announced a major achievement for 2025 by winning a total of 29 awards from leading national and Asian platforms.
This success reinforces the Company’s strength as a leader in vehicle title loan and insurance brokerage, committed to creating fair financial opportunities while continuously enhancing the quality of life for customers and Thai society.
The awards reflect recognition across multiple dimensions, ranging from strong brand credibility and consumer trust to the application of innovation and technology to make services more accessible, convenient and better aligned with customer needs.
They also highlight a robust corporate culture that empowers employees to grow and consistently deliver shared outcomes.
Another key dimension is the affirmation of a management approach grounded in good corporate governance, with an emphasis on transparency, accountability and proactive, forward-looking decision-making to support sustainable, high-quality long-term growth.
The Company continues to raise service standards and conduct business responsibly for all stakeholders. This achievement not only underscores TIDLOR’s capabilities across all aspects of its operations but also reflects its position as The Leading Financial Inclusion Service Provider, delivering accessible, fair and transparent financial services.
Brand and Trust Awards:
- Thailand’s Most Admired Brand 2025 – organized by BrandAge magazine
- Marketeer No.1 Brand Thailand 2025 – organized by Marketeer Group in collaboration with Marketing Move Co., Ltd.
- Superbrands Thailand 2025 – organized by Superbrands
Business and Innovation Awards:
- Best Financial Inclusion Initiative in Thailand – The Asian Banker Thailand Awards 2025, organized by The Asian Banker
- Best Digital Brand Campaign in Thailand – The Asian Banker Awards 2025, organized by The Asian Banker
- Best Customer Experience Initiative in Thailand – The Asian Banker Awards 2025, organized by The Asian Banker
- Excellent Omnichannel Customer Experience – Digital CX Awards 2025, organized by The Digital Banker
- Outstanding Digital CX Transformation in Insurance – Digital CX Awards 2025, organized by The Digital Banker
- Best Customer-Centric Business Model – Global Retail Banking Innovation Awards 2025, organized by The Digital Banker
- Outstanding Omnichannel Integration by an Insurance Broker – Global Retail Banking Innovation Awards 2025, organized by The Digital Banker
- Gold Award, Creative Commerce category – Adman Awards & Symposium 2025, organized by the Advertising Association of Thailand
- Bronze Award, Out of Home category – Adman Awards & Symposium 2025, organized by the Advertising Association of Thailand
- Bronze Award, Creative Commerce B2B category – Adman Awards & Symposium 2025, organized by the Advertising Association of Thailand
- Bronze Award, Film category – Adman Awards & Symposium 2025, organized by the Advertising Association of Thailand
- Bronze Award, Brand Experience & Communication category – Marketing Award of Thailand 2025, organized by the Marketing Association of Thailand
- Best Financial & Investment Influencer Campaign – Thailand Influencer Awards 2025 by Tellscore
- Silver Award, Best Use of CX Technology – CX Asia Excellence Awards 2025
- Digital Experience Excellence Award 2025 – CX Asia Excellence Awards 2025
- Special Award for Digital Native Business 2025 – IDC Future Enterprise Awards
Corporate Culture and Social Responsibility Awards:
- HR Asia Best Companies to Work for in Asia Award – Thailand 2025, organized by HR Asia
- Best Benefits, Wellness and Well-Being Programme 2025 – Retail Banker International Asia Trailblazer Awards 2025, organized by Retail Banker International magazine
- Excellence in Workplace Wellbeing 2025 – HR Excellence Awards
- Social Empowerment Award – Asia Responsible Enterprise Awards (AREA) 2025, organized by Enterprise Asia
Leadership Excellence Awards:
- Leader of Business Award – Future Trends Awards 2025, organized by Future Trends
- C-Suite of the Year 2025 – ITC Asia Awards 2025
- Outstanding Young Rising Star CEO Award – SET Awards 2025, organized by the Stock Exchange of Thailand in collaboration with Money & Banking magazine
- Outstanding CEO Award – IAA Awards for Listed Companies 2025, organized by the Investment Analysts Association
- Outstanding CFO Award – IAA Awards for Listed Companies 2025, organized by the Investment Analysts Association
- Outstanding IR Award – IAA Awards for Listed Companies 2025, organized by the Investment Analysts Association
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