Mitihoon – Lotus’s, a leading retail business under CP AXTRA Public Company Limited, has officially opened its newest Lotus’s Go Fresh Supermarket at The Backyard Mahidol, a premium community mall located in the heart of Mahidol Road, Chiang Mai.
Positioned as a “Fresh Food Destination,” the new branch is designed to meet the needs of fast-paced urban lifestyles while maintaining a strong focus on quality, value, and overall well-being. The store introduces four key strategic pillars aimed at elevating the shopping experience beyond expectations:
- Freshness, Quality, and Enjoyment: Sourcing directly from trusted producers, the store reinforces its leadership in fresh food offerings. Customers can enjoy carefully selected fresh ingredients, a Ready-to-Eat zone, and daily freshly baked bakery items. All products are presented under Transparency & Trust standards, with clear origin labelling to ensure confidence and food safety.
- Value & Everyday Essentials: Delivering accessible premium quality at competitive prices under a “value-for-money premium convenience” concept, the store offers a well-curated assortment of everyday essentials alongside high-quality imported products providing smart, practical choices for modern consumers.
- Focused Services: Providing attentive, personalized services by well-trained staff, the branch also introduces the “Airport-Resident” pilot initiative. This concept is specifically designed to accommodate frequent travellers and residents living in high-traffic urban zones, ensuring convenience and efficiency.
- Specialized Urban Zones: The store features a compact, yet impactful layout designed to enhance shopping flow and convenience. A key highlight is the Glass Prep Kitchen, an open-concept bakery and fresh food preparation area that showcases the cooking process—creating an engaging atmosphere while reinforcing cleanliness and quality assurance.
Lotus’s Go Fresh Supermarket is ready to welcome customers to experience an upgraded lifestyle defined by freshness, superior service, and smart value—perfectly tailored to every urban lifestyle at The Backyard Mahidol, Chiang Mai.
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