Mitihoon – AIS is delivering a complete ownership experience for iPhone 18 Pro and iPhone 18 Pro Max, reinforcing its position as a Digital Lifestyle Destination that seamlessly brings together Device, Network and Service through three key VIP pillars. V – Value delivers greater value and compelling offers through the “Turn Sabai, Pay 0 Baht” campaign. I – Infrastructure / Network enables customers to unlock the full potential of the latest iPhone on AIS 5G-ADVANCED, backed by AIS’s position as the first and only operator in Southeast Asia to enable the simultaneous aggregation of multiple carriers on 5G SA for both downlink and uplink. P – Personalized Convenience provides seamless, personalized services tailored to each customer, making every upgrade easier, more rewarding and ready to use from day one. On September 18, 2026, the first day of official availability, customers turned out in strong numbers to collect their new devices at AIS SIAM, AIS Shops and authorized dealers nationwide.
Mr. Prapat Siangjan, Chief Retail Management Officer of AIS, said: “Customer behavior clearly shows that iPhone users have strong loyalty, upgrade their devices regularly, and place significant importance on getting the best value when switching to a new device. At the same time, their existing devices still retain value that can be put to good use. This insight led to the introduction of ‘Turn Sabai, Pay 0 Baht’, which is designed to make upgrading to the latest iPhone easier while reducing the financial burden for customers. By combining the value of their existing device with additional value from AIS, package discounts and service privileges, customers can enjoy even greater value in a single offer. At the same time, the customer experience should not end with simply owning a new device. Customers should also be able to enjoy its full capabilities on a 5G-ADVANCED network that is ready to support the latest features of iPhone. For AIS, a great upgrade means bringing together value, technology and a seamless experience that is ready from day one.”
Three Key VIP Pillars
- V – Value: “Turn Sabai, Pay 0 Baht” Making upgrades easier and more rewarding. AIS elevates the trade-in experience through the “Turn Sabai, Pay 0 Baht” campaign by combining the value of customers’ existing devices—regardless of condition grade—with additional value from AIS, package discounts, and service benefits. This helps reduce the cost of upgrading and makes moving to the latest iPhone more convenient and accessible.
- With “Turn Sabai, Pay 0 Baht,” customers can simply trade in their old device for a new one without a condition-based device appraisal, subject to applicable terms and conditions.
- For AIS postpaid customers with at least one year of tenure, when opening a new line or porting in with the 5G VIP Ultra package at THB 1,699–2,999/month, customers can enjoy an enhanced 5G experience with Network Priority, subject to a 24-month service commitment. Benefits also include Serenade Gold or Platinum privileges, a complimentary choice of premium numbers from 0000–9999, subject to terms and conditions, plus complimentary access to AIS PLAY Premium Plus and ReelShort for 24 months.
In addition, AIS customers can enjoy a range of special offers, including:
- Device discounts of up to THB 25,000 when purchasing a device with a new package starting from THB 699/month, with an additional 60GB of full-speed data, plus AIS PLAY Asian featuring entertainment from iQIYI, Viu and WeTV free for 6 months, valued at THB 954, and access to more than 2,700 vertical-format series on ReelShort free for 1 year.
- Purchase a contract-free device and receive a discount of up to THB 17,300.
- Trade in selected old device models and receive an additional AIS trade-in discount of up to THB 5,300, while stocks last.
- AIS Serenade customers can redeem AIS Points for an additional discount of up to THB 12,000, while also earning up to 2X AIS Points.
- AIS customers can redeem AIS Points for an additional discount of up to THB 5,000.
- Exclusive for AIS Serenade customers: receive one free screen replacement when subscribing to AIS Care+ with AppleCare Services, subject to applicable terms and conditions.
- AIS customers with a CLICX account can walk in and purchase the iPhone 18 Pro or iPhone 18 Pro Max without pre-ordering, and enjoy exclusive offers from CLICX from 18–22 September, only at AIS SIAM.
In addition, AIS is giving iPhone fans even more to get excited about! Exclusively for AIS customers with a CLICX account, enjoy a special offer available for 8 days only, with 2,000 devices up for grabs. Customers can collect a coupon via the CLICX app from 17–24 September 2026 to secure a walk-in queue for the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone 17 Pro Max. Claim your coupon today and get your purchase queue for the following day, exclusively at AIS SIAM.
- I – Infrastructure / Network: Unlocking the Full Potential of iPhone on 5G-ADVANCED
AIS customers can experience the full capabilities of the latest iPhone on the AIS 5G-ADVANCED network, backed by AIS’s readiness as the first and only operator in Southeast Asia to enable multi-carrier aggregation on 5G SA simultaneously across both downlink and uplink. The network supports Downlink 3CC and Uplink 2CC, as well as VoNR (Voice over New Radio), enabling voice calls to run directly over 5G. Together, these technologies deliver faster and more stable connectivity, along with clear, high-quality voice communications, allowing customers to experience the capabilities of the latest iPhone at their full potential from the very first day. This capability reflects AIS’s approach to network investment, which goes beyond speed alone. AIS is building digital infrastructure that is ready to support the evolving capabilities of world-class smartphones and translate technological advancements into meaningful, real-world experiences for customers.
- P – Personalized Convenience: Complete Support from Device Pick-Up to Ready-to-Use
AIS is strengthening its AIS Pro team of smartphone specialists through continuous training covering the latest technologies, Apple products and customer-service skills, enabling them to provide One-stop Service nationwide. Customers are supported through every step of the upgrade journey—from evaluating their existing device and preparing the new device to transferring data and configuring essential settings—helping reduce complexity and ensuring their new iPhone is ready to use with ease. AIS is also introducing AI Assistance to further empower its frontline teams with faster access to information on products, packages, promotions and privileges. This enables AIS Pro specialists to recommend offers that are more relevant, accurate and personalized to each customer’s needs.
AIS is therefore ready to deliver an iPhone 18 Pro ownership experience that goes far beyond purchasing a device. By bringing together Device, Network and Service, AIS creates a seamless end-to-end journey—from maximizing the value of an existing device and selecting the right offer and package, to receiving and setting up a new iPhone and experiencing its full capabilities on the 5G-ADVANCED network. The result is an upgrade experience that is easier, more rewarding and more ready than ever—from day one.
For more information, visit: https://m.ais.co.th/AISiPhone18Pro
ติดตามช่องทางมิติหุ้นเพื่อรับข่าวสารตลาดทุนได้ตามลิงค์ด้านล่าง
Web : https://www.mitihoon.com/
Facebook : https://www.facebook.com/mitihoon
Youtube : https://www.youtube.com/@mitihoonofficial7770
Tiktok : www.tiktok.com/@mitihoon
