Mitihoon – Bangkok, October 12, 2026 – CP AXTRA, operator of Makro and Lotus’s, joins forces with Austrade and the Australian Embassy in Thailand to showcase more than 500 quality Australian products through an integrated omnichannel experience
BANGKOK — CP AXTRA Public Company Limited (CP AXTRA), the operator of wholesale and retail businesses under Makro and Lotus’s, in collaboration with the Australian Trade and Investment Commission (Austrade), the Australian Embassy in Thailand and business partners, has launched “Taste of Australia 2026”, a campaign showcasing the quality and diversity of Australian products to Thai consumers. The launch was attended by H.E. Mr. Pablo Kang, Australian Ambassador to Thailand, and Mr. Cameron Allan, Trade and Investment Commissioner for Thailand and Laos.
Running until November 10, 2026, the campaign brings more than 500 Australian products to Makro and Lotus’s stores nationwide, as well as Makro PRO and the Lotus’s App, offering customers convenient access to premium products through a seamless omnichannel shopping experience.
The campaign caters to both food business operators and modern consumers seeking high-quality products from around the world, with a wide selection ranging from premium ingredients for restaurants and hotels to fresh produce and everyday consumer products.
Among the highlights are premium Australian beef from Harvey Beef, premium lamb from Woodward and Amelia Park, as well as imported Australian fruits and vegetables including strawberries, apples, oranges, lemons, carrots and salad vegetables.
The selection also includes Australian dairy products, cheese, yoghurt and wine, carefully curated to meet the needs of foodservice operators, hotels, restaurants and consumers.
Beyond product offerings, “Taste of Australia 2026” features new products, selected highlights and special promotions across participating Makro and Lotus’s stores, Makro PRO and the Lotus’s App, reinforcing CP AXTRA’s commitment to making quality international products more accessible to customers anytime and anywhere.
Highlights of Australian Products and Flavors
- A key highlight of the campaign is a special cooking demonstration featuring “Grilled Rump Cap (Picanha) Taco”, prepared by Chef It Saran Sittichart, one of the Aussie Beef Mates under Meat & Livestock Australia (MLA). The chef will showcase Australian beef through a Mexican-inspired dish that combines distinctive flavors with nutritional value. The demonstration will take place on October 9, 2026, from 10am to 11am at Lotus’s Sukhaphiban 1, as part of activities running from October 9-11.
- Another highlight is “Aussie Meat You Run: The Aussie Journey in Bangkok”, taking place on October 10, 2026, at Makro Sathorn. The event will offer participants a morning running experience along a route reflecting the character of Bangkok, followed by a selection of Australian-inspired food, a cheese board, quality beverages and live DJ music. “Taste, Chill and Shop” — will take place at Makro Sathorn from October 9-11, 2026, giving customers an opportunity to sample and shop for quality Australian products while enjoying special offers and promotions.
Discover the Soluna Apple, Fruit lovers can also discover the Soluna Apple, a distinctive Australian apple variety featured in this year’s campaign. Recognized for its deep burgundy-red skin, firm and crisp texture, juiciness and well-balanced sweet-and-tart flavor, the Soluna Apple is one of the campaign’s featured products.
Customers purchasing Soluna Apples during the promotional period from October 9 to November 30, 2026, will also have the opportunity to win one of two four-day, three-night Hong Kong travel packages for two, valued at 64,000 baht per prize.
One prize will be awarded to an eligible Makro customer and one to an eligible Lotus’s customer with the highest qualifying purchase value of Soluna Apples. The lucky draw results will be announced on December 22, 2026, subject to the company’s terms and conditions.
Connecting consumers with Australian quality, “Taste of Australia 2026” is designed to connect customers throughout the entire shopping journey from awareness and trial to purchase allowing consumers to discover, taste, experience and shop for quality Australian products conveniently across both physical and digital channels.
The campaign reflects CP AXTRA’s ongoing commitment to sourcing high-quality products from around the world and making them accessible to Thai consumers, while also supporting stronger trade cooperation and creating business opportunities between Thailand and Australia.
Consumers and business operators can experience “Taste of Australia 2026” and explore the full range of Australian products and special offers at participating Makro and Lotus’s stores nationwide, Makro PRO and the Lotus’s App, through November 10, 2026.
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