Mitihoon – INSEE Light Building Materials (INSEE LBM), a business group under Siam City Cement Public Company Limited, is set to unveil its latest portfolio of forward-thinking construction solutions under the theme “Design with Purpose, Build with Sustainability” at Architect’24 — the largest architectural and construction technology exposition in ASEAN, held from 29 April to 4 May 2025 at IMPACT Challenger Halls, Muang Thong Thani.
INSEE LBM brings together three of its leading business units — INSEE Mortar, INSEE Superblock, and Conwood — to present a unified vision for future construction: one that prioritizes innovation, environmental stewardship, and meaningful design.
“Sustainability is at the heart of everything we do,” said Mr. Hemant Mudgel, Chief Executive Officer of INSEE LBM.
“From sourcing eco-friendly raw materials to ensuring efficient production and long-term performance, our approach is holistic. Architect’24 offers a valuable space to exchange ideas with design professionals and turn market insights into actionable product development.”
Rooted in the ESG (Environmental, Social, Governance) framework, INSEE LBM’s strategy emphasizes circular material use, waste reduction, and the promotion of green construction solutions. Conwood products have been recognized by international environmental standards such as the Singapore Green Label and Thailand’s Green Industry Standard, and are currently undergoing certification for Thailand’s Green Label.
Meanwhile, INSEE Mortar has become Thailand’s first brand to receive Green Label certification across five key ready-mixed cement products: INSEE Mortar 11 (General Plaster), INSEE Mortar 12 (Fine Plaster), INSEE Mortar 13 (AAC Block Plaster), INSEE Mortar 15 (Concrete Surface Plaster), INSEE Mortar 21 (General Masonry Mortar)
“We believe that high-performance building materials must go beyond functionality. They should improve people’s lives and actively contribute to a healthier, more sustainable world,” Mr. Hemant added.
Product Highlights at Architect’24:
- Conwood Deck Core – A next-generation wood decking solution with enhanced structural strength. Designed to minimize substructure use, reduce material consumption, and increase long-term durability.
- INSEE Mortar – Debuting two innovative systems: Waterproof Solutions: A full suite of products to prevent leaks and protect surfaces. Floor Solutions: Featuring the market’s thinnest self-leveling compound at just 1 mm.
- INSEE Superblock – Launching the Super Smooth Surface Panel, a new-generation precast wall panel with an ultra-refined finish, engineered to accelerate installation and cut overall project costs.
- CeTech by Conwood – A bold new brand making its first public appearance, CeTech introduces ceramic-coated metal roofing designed to reflect heat and dampen sound — providing cooler, quieter living environments.
Join INSEE LBM at Booth F512 at Architect’24, 29 April – 4 May 2025, from 10:00 AM to 8:00 PM, at IMPACT Challenger Halls 1–3, Muang Thong Thani. Discover how sustainable materials can redefine modern design, and help build a future that’s smarter, greener, and more resilient.
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