Mitihoon – Srinanaporn Marketing Public Company Limited (SNNP) has kicked off 2025 with a solid performance, reporting a net profit of THB 170.4 million for the first quarter, an 8.2% increase year-on-year. Total revenue for the period reached THB 1.496 billion, driven by strong sales in the beverage and snack categories.
Mr. Wiroj Wachiradejkul, Senior Executive Vice President for Domestic Business, highlighted the Company’s proactive strategy, emphasizing continuous product development and targeted expansion toward younger consumers. “Our focus on launching new products and leveraging brand ambassadors has strengthened our market position,” Wiroj said.
Q1/2025 Performance Snapshot
Net Profit: THB 170.4 million, up 8.2% year-on-year.
Revenue: THB 1.496 billion, a 2.7% increase from the same period last year.
Revenue Drivers: New product launches and continued strong demand for existing items.
SNNP has maintained its market leadership in Thailand’s beverage and snack segments, led by its flagship brands “Jele” and “Bento.” Secondary brands, including “Lotus” and “Magic Farm,” also saw significant sales growth.
360-Degree Marketing Strategy Powers Expansion
The Company has reinforced its market presence with a comprehensive 360-degree marketing strategy, utilizing television commercials (TVCs), key opinion leaders (KOLs), and online video content. Brand ambassadors play a pivotal role, featured prominently on product packaging to enhance visibility on store shelves.
SNNP has also adopted a “Fandom Marketing” approach, engaging influencers and their followers to create viral content on social media. Special promotions have been launched to drive consumer engagement and boost sales.
Q2/2025: Optimism Amid Expansion
Looking ahead, SNNP expects further growth in Q2/2025, driven by ongoing product innovation, aggressive market expansion, and continued engagement with younger consumers.
“Our strategy focuses on continuous product launches, creative marketing, and distinctive product attributes that appeal to consumers. We are confident in sustaining our growth momentum,” Wiroj concluded.
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