AWC Partners with Mekong Funk to Launch “Wiggle Room at Fairmont Bangkok Sukhumvit” A Groundbreaking Multi-Sensory Dining Destination at Fairmont Bangkok Sukhumvit

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Mitihoon – May 21, 2025, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, has partnered with Mekong Funk, founded by Mr. Sanya Souvanna Phouma, to launch Wiggle Room at Fairmont Bangkok Sukhumvit, an innovative multi-sensory dining and performance destination at Thailand’s first Fairmont hotel, scheduled to open in the fourth quarter of 2025.

Wiggle Room at Fairmont Bangkok Sukhumvit reimagines the dining experience by seamlessly blending gastronomy, art, and entertainment into one ever-evolving journey. Located within the luxurious Fairmont Bangkok Sukhumvit, the 700-square-metre venue will accommodate approximately 120 guests and feature a series of meticulously curated zones, including a dramatic central stage, a bar, an open kitchen, dining areas, and exclusive VIP spaces. Every detail is designed to take guests on a sensory journey that evokes emotion and leaves a lasting impression.

Mrs. Wallapa Traisorat, Chief Executive Officer and President of Asset World Corp Public Company Limited (AWC), said: “AWC believes this partnership with Mekong Funk through shared passion for this Wiggle Room at Fairmont Bangkok Sukhumvit will create unique lifestyle innovation and exceptional experiences that blend world-class design, culinary creativity, and artistic expression, to mark a bold new chapter in our vision to strengthen Thailand’s global reputation as a culinary and cultural hub. Through this collaboration with Fairmont and one of Bangkok’s most forward-thinking restaurateurs, we are proud to offer a destination that truly redefines what it means to dine, celebrate, and connect. Fairmont Bangkok Sukhumvit will be a flagship property for the brand, and Wiggle Room at Fairmont Bangkok Sukhumvit will reflect our commitment to pioneer next generation lifestyle destination.”

“Wiggle Room at Fairmont Bangkok Sukhumvit is more than a restaurant, it’s a theatre of the senses,” said Mr. Sanya Souvanna Phouma, Founder and Creative Director of Mekong Funk. “We’ve designed a space where food becomes performance, light becomes art, and every detail contributes to a living, breathing narrative. From intimate dinners to spectacular nights out, Wiggle Room at Fairmont Bangkok Sukhumvit is a place where guests are part of the show.”

As part of its commitment to redefining Bangkok’s luxury hospitality landscape, Fairmont Bangkok Sukhumvit is proud to be part of this partnership with Mekong Funk to bring Wiggle Room to life within the hotel. This collaboration reflects a bold, creative vision for curating vibrant, culturally rich experiences that go beyond traditional hospitality.

“Opening the first Fairmont in Thailand is not simply opening a hotel – we are creating a destination”, said Mr Jerome Lobier, General Manager of Fairmont Bangkok Sukhumvit. “Wiggle Room at Fairmont Bangkok Sukhumvit embodies our belief in crafting meaningful experiences that resonate with both sophisticated travelers and Bangkokians alike – turning moments into special memories”.

Conceived by Mr. Sanya Souvanna Phouma, a creative force in Bangkok’s restaurant and nightlife scene, Wiggle Room at Fairmont Bangkok Sukhumvit draws inspiration from his track record of imaginative venues that combine art, performance, and culinary flair. With over two decades of experience and acclaimed projects such as Bed Supperclub, Quince – Eatery, Maggie Choo’s, Sing Sing Theater, Funky Lam Kitchen, and Gigi Dining Hall & Bar, Mr. Sanya brings a rare sensibility that fuses global sophistication with a cultural edge.

To bring the culinary vision to life, Mr. Sanya is joined by Chef Franck Le Bayon, the celebrated talent behind iODE Bangkok. Chef Franck’s expertise lies in refined French culinary techniques elevated by bold Asian influences, resulting in a dining experience that is precise, contemporary, and full of flavor. Wiggle Room at Fairmont Bangkok Sukhumvit has been meticulously designed to offer guests a dynamic journey through multiple curated zones, each with its own distinct character and purpose.

Wiggle Room at Fairmont Bangkok Sukhumvit plays a pivotal role in AWC’s broader vision to position Thailand as a premier global destination for culinary, beverage, and lifestyle experiences. By collaborating with creative leaders across disciplines, AWC continues to develop transformative spaces that offer unmatched experiential value and cultural significance. Currently in the concept design phase, Wiggle Room at Fairmont Bangkok Sukhumvit is slated to open in Q4 2025, aligned with the grand opening of Fairmont Bangkok Sukhumvit. The project is set to attract discerning locals, international travelers, and cultural tastemakers alike.

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