Mitihoon – BANGKOK, 4 JUNE – MOVE, the region’s leading travel booking app which is part of Capital A introduced its bold new tagline ‘Travel More for Less’ and unveiled an aircraft livery in line with its evolving brand identity today, and also released its highly anticipated Travel Trend 2025 – a data-driven report analyzing travel behaviors in 2025, offering key insights into the future of Thailand and the region’s tourism landscape at Don Mueang Maintenance Center (DMC), Thai Aviation Industries Co,.Ltd (TAI).
Derived from deep behavioral data collected directly from AirAsia MOVE’s platform users, the report shows that domestic travel continues to dominate, accounting for 79.89% of all bookings. Notably, Thai travelers are increasingly choosing secondary cities such as Chiang Rai, Khon Kaen, and Surat Thani – signaling a growing appetite for Local Authenticity and immersive experiences off the beaten path.
Planning behavior is also evolving, with 26.52% of bookings made more than a month in advance, while 18.04% were made last-minute (within 4–7 days prior to departure). This trend reflects a strong preference for Flexi Planning – travel that allows for freedom and quick decision-making, particularly among urban and younger demographics.
For city-based working professionals, Mini Trips and Staycations are becoming the new normal. In Bangkok, staycation bookings have increased by 15.9%, driven by demand for quick, rejuvenating escapes. Destinations with small, accessible airports such as Prachuap Khiri Khan, Udon Thani, and Chiang Rai have seen notable growth. The popular format of ‘2days/1night’ trips reflects a shift from occasional travel to frequent, routine micro-getaways.
Meanwhile, international travel is steadily recovering, now making up 20.11% of total bookings. Top destinations include Malaysia, China, Vietnam, Japan, and Indonesia, with Tokyo, Osaka, Ho Chi Minh City, and Kuala Lumpur among the most booked cities. This demonstrates that Thai travelers still crave international experiences, but prioritize proximity, convenience, and value. The 25–39 age group remains the primary driver of outbound travel, with increasingly organized and forward-thinking travel behaviors.
On the inbound front, Thailand remains a top short-haul destination for regional travelers, especially from Malaysia, India, Vietnam, Indonesia, and China. Japanese and Korean tourists, in particular, plan 1–2 months ahead and overwhelmingly prefer 4–5 star accommodations (over 60%), despite staying only 1–2 nights on average. This trend highlights the rise of quality-driven travelers who value meaningful experiences over quantity or low prices.
Thai travelers are also becoming more discerning in spending. The average domestic airfare stands at THB 2,523.48, while international airfares average THB 4,130.58. Average hotel rates are THB 3,864.41 domestically and THB 3,409.66 internationally. Four-star hotels are the most booked at 36.7%, followed by 3-star (29.9%) and 5-star (15.4%) properties, underscoring the strong consumer focus on value over price.
Based on these findings, AirAsia MOVE outlines several emerging trends that tourism operators should monitor closely in 2025. These include:
- Purposeful Travel, such as wellness tourism, eco-conscious travel, and spiritual retreats
- A demand for all-in-one booking solutions (bundles) via a single app
Modern post-booking support, including real-time flight updates, flexible cancellations, and 0% installment payment options - Trusted reviews and personalized recommendations, which play a critical role in building user confidence and satisfaction
Nadia Omer, CEO of AirAsia MOVE, commented “The insights we share today are not just about travel behavior – they are strategic tools to shape the future of Thailand’s tourism industry. At AirAsia MOVE, we are committed to leveraging technology and data to empower local tourism businesses to design flexible, value-driven, and traveler-centric experiences.”
AirAsia MOVE reinforces its role as an OTA platform, offering not just bookings but a complete trip planning ecosystem – integrating flights, hotels, airport transfers, duty-free shopping, and add-on services – all within a single platform. Under the vision of “Travel More For Less”, the company aims to make quality travel more accessible and seamless for all, while driving long-term growth in Thailand’s tourism economy.
ติดตามช่องทางมิติหุ้นเพื่อรับข่าวสารตลาดทุนได้ตามลิงค์ด้านล่าง
Web : https://www.mitihoon.com/
Facebook : https://www.facebook.com/mitihoon
Youtube : https://www.youtube.com/@mitihoonofficial7770
Tiktok : www.tiktok.com/@mitihoon
