Mitihoon – Caltex continues to drive its non-oil businesses under continued collaboration with the Franchise and License Association Thailand (FLA) with “Caltex Partnership Networking 2025”, an event aiming to offer local franchisees business expansion opportunities while enhancing Caltex fuel service stations network’s potential to become the hub of retail outlets and services catering to customers’ diverse needs. Caltex targets to increase the retail outlets’ number to cover 85% of its station network by the end of this year.
Ms. Sompratana Chermsirivatana, Vice President, Retail Business Development, Star Fuels Marketing Limited (SFL), a subsidiary of Star Petroleum Refining Public Company Limited (SPRC) and the exclusive licensee of Caltex fuels in Thailand, said “Caltex has been committed to developing high-quality products and services. The partnership of over 2 years with the FLA has successfully gained positive reception from over 20 branded retail partners in various businesses currently operating at Caltex service stations including food and beverage groups, convenience stores, and other services. This year, Caltex, in collaboration with the FLA, has organized “Caltex Partnership Networking 2025” at Thailand Franchise and Business Opportunities 2025 (TFBO) with the goal to provide a venue for investors, Caltex retailers and FLA members to network, exchange ideas, explore mutual business opportunities and expand a new customer base to effectively strengthen their brands and market competitiveness.”
“Caltex has given priority to continuing our partnership with branded retailers under the “Smart Partnership” concept which plays an important role in helping us achieve our non-oil business growth target. This year, we have targeted to increase our retail outlets to cover 85% of our Caltex fuel service station network from the existing 80%. There are currently over 530 Caltex fuel service stations with more than 1,300 retail outlets under the Caltex network across the country. In addition, we continue to actively grow our business and expand our fuel service station network year on year to achieve our sales growth target.”
Meanwhile, Mr. Suthichai Panitnarakul, President of the Franchise and License Association Thailand (FLA), revealed “In 2024, the trade value of franchise businesses in Thailand totaled over 300 billion THB and saw investments exceeding 100 million THB. In 2025, the franchise business market is forecasted to grow around 15-20% amidst ongoing impact from the sluggish economy and franchisors’ business system issues. However, franchise businesses still have the potential to grow in all sectors. If investors can determine the strengths and identify ways to meet the needs of each franchise market segment, the franchise business market will continue to be an attractive investment option especially in sectors focusing on innovation, health and specialized services which continue to thrive as mainstream businesses in the market now and in the future. The partnership with Caltex of over the past 2 years has been regarded as one of the FLA’s key missions to help franchise operators access areas with strategic potential and simultaneously nurture and develop Thailand’s franchising industry. The “Caltex Partnership Networking 2025” event demonstrates the strong partnership between Caltex and over 20 franchise brands which have the potential to expand alongside Caltex fuel service station network. Caltex is well prepared to welcome non-oil retailers to become a part of its fuel service station network to offer joyful experiences to all customers.”
“Caltex has a capable area management team to help our partners select suitable spaces in service stations across the country. The team is also ready to provide support and consultations on investments, management processes as well as other marketing plans. At the same time, the FLA is also available to offer guidance to franchise members to steadily drive and sustain franchise business growth in Thailand that can compete in the international stage, adding value to the overall franchising industry in the kingdom in the future.”
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