Mitihoon – Did you know that those old phones sitting in your drawer, broken headphones, frayed charging cables, and outdated power banks are all toxic e-waste? They pose serious environmental risks and are among the fastest-growing waste streams in the world, yet they are recycled five times less than they grow! A shocking reality: Thailand generates over 680,000 tons of electronic waste each year, but less than 20% is properly disposed of. Amid this growing challenge, True Corporation, a Thai tech company deeply committed to environmental responsibility, continues to pursue zero e-waste to landfill. This year, True is making it even easier with the special “TinkTookTee DTorJai on the Go” campaign, bringing e-waste doorstep collection directly to customers, the public, and businesses. The goal is to increase accessibility and convenience, so consumers no longer need to travel far or leave home to responsibly dispose of their electronic waste.
Kicking Off in Ayutthaya’s Industrial Zones and Rolling Forward to Bangkok Throughout the Year
True is scaling up its “e-Waste TinkTookTee DTorJai” initiative to make e-waste recycling more accessible, launching the “On the Go” mobile collection campaign. The first stop is Phra Nakhon Si Ayutthaya, home to several industrial estates and a key manufacturing hub of the country. Industrial activities account for as much as 75.5% of the province’s economic structure, especially in the production of electrical and electronic equipment, which sees the highest level of investment. This year, True continues to collaborate with leading partners such as SK Tes Thailand and ALL NOW Logistics to collect e-waste directly from communities, including residential areas, markets, local shops, factories, and industrial zones. All waste is processed through proper, safe, and internationally certified recycling methods. Looking ahead, True plans to expand its e-waste pick-up routes across Bangkok, delivering doorstep service to city residents. The initiative also extends to educational institutions and corporate partners across various sectors such as retail, department stores, public transportation, and real estate, offering a convenient and heartwarming recycling experience through the end of 2025.
Drop 1, Choose from 8 Exclusive Rewards!
Another special highlight of the “e-Waste TinkTookTee DTorJai” campaign is the exclusive “Drop for Reward” program offered to valued True and dtac customers. Simply drop off your e-waste at the designated points available at 155 branches of True Shops, True Branding Shops, TrueSphere, and dtac shops nationwide, then scan the QR code to redeem rewards on the TrueID or dtac app. Campaign period is now until December 31, 2025.
Choose from 8 leading brands with the following offers:
- Paul – Get the Sweet (regular price THB 385) and Savory (regular price THB 460) sets for only THB 179, including one Viennoiserie or one Savory Croissant.
- TrueCoffee – Free upsize for Boran drinks from size R to size L (worth THB 15).
- Dunkin Donuts – Get 1 free donut.
- Sukishi Korean Charcoal Grill – Enjoy 1 free Salmon Spicy Salad (worth THB 230) when you spend a minimum of THB 250 per receipt (before discounts).
- THE KLINIQUE – Receive a free treatment voucher for the Bright Skin Detox program (worth THB 4,000).
- Nai Chang by DoHome – Special price for wall-mounted air conditioner cleaning at THB 549 per unit (regular price THB 620).
- Home Service by HomePro – Discounted rate for wall-mounted AC cleaning at THB 550 per unit (regular price THB 650).
- TrueSpace – Get a Day Pass for only THB 100 (regular price THB 250) or enjoy 1 free hour of co-working space access.
And on the occasion of World Environment Day on June 5, 2025, True Corporation invites everyone to join in creating a more sustainable world by responsibly disposing of old smartphones, mobile phones, accessories, and small electronic devices, including a new wave of e-waste such as IoT gadgets through the “e-Waste TinkTookTee DTorJai” initiative. All collected items will be 100% properly recycled. For more details about the “e-Waste TinkTookTee DTorJai on the Go” and the “Drop for Rewards” campaign, please visit: https://truesustainability.info/sustainability/tinktooktee-d-tor-jai/
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