Mitihoon – June 25, 2025 – True Corporation powers up its 5G and 4G networks to deliver high-speed connectivity at the 2025 Bun Luang Festival and Phi Ta Khon celebration, taking place from June 28 to 30 in Dan Sai District, Loei, which is expected to attract masses of Thai and international tourists.
Mr. Prathet Tankuranun, Chief Technology and Information Security Officer of True Corporation Plc., said, “Supporting Thailand’s soft power is a key priority for us, especially in the Isan region, which is rich in arts, culture, traditions, handicrafts, music, performing arts, and diverse tourist attractions. Therefore, we are reinforcing our 5G and 4G networks to support major festivals, particularly the Bun Luang and Phi Ta Khon Festival in Loei, a culturally significant event that draws masses of visitors. Our network enhancements will focus on key areas such as the Dan Sai District Office, parade assembly points, viewing areas for the Phi Ta Khon parade, performance stages, and the road in front of Wat Phon Chai, the parade’s final destination. This will ensure tourists can stay connected with high-speed communication, use social media, livestream the event, share their experiences, and effectively share Thai culture with the world.”
True’s comprehensive 5G and 4G network enhancement solutions for both Thai and international tourists include:
- Deployment of mobile base stations (Cell-On-Wheels: COWs)
- Installation of temporary signal towers
- Signal parameter adjustments (Event Parameters) based on user behavior
- On-site network engineering teams throughout the event
- Expanded 5G and 4G coverage along transportation routes and tourist areas in Loei
- 24-hour support from the Business Network Intelligent Center (BNIC), with AI-powered network monitoring and management
“We anticipate a large turnout of locals and tourists at the Bun Luang and Phi Ta Khon Festival in Loei. We’ve prepared extensively so that True and dtac customers can enjoy seamless network performance for photo sharing, video uploads, or livestreaming during the event,” said Mr. Prathet.
The Bun Luang and Phi Ta Khon Festival is nationally and internationally renowned. The unique Phi Ta Khon masks-carved from coconut husks and adorned with vibrant colors and intricate patterns-reflect local Isan wisdom and Buddhist beliefs.
“Preparing the network for such cultural festivals not only enhances the mobile experience for attendees but also supports cultural tourism and strengthens Thailand’s soft power on the global stage,” Mr. Prathet concluded.
With True Corporation’s powerful communication technology and services, True and dtac customers attending this significant northeastern cultural event can stay connected and share memorable moments from the 2025 Bun Luang and Phi Ta Khon Festival, making full use of social media on a high-performance mobile network throughout the event.
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