Mitihoon – Krungthai Card Public Company Limited (KTC) continues to stimulate domestic spending and support consumers with the launch of its ‘Mid-Year Sale’ campaign, in collaboration with department stores, shopping malls, and fashion brands across the country. Recognizing the economic challenges, KTC remains committed to making everyday spending more worthwhile and flexible. The campaign aims to enhance purchasing power, promote value-driven spending, and inject liquidity into Thailand’s retail sector during the mid-year period. KTC credit cardmembers can enjoy exclusive privileges, including extra discounts or up to 20% cashback by redeeming KTC FOREVER points equivalent to the spending amount per sales slip.
Driving Consumption Amid Economic Challenges
Mr. Sorachach Srilamul, Head of Credit Card Marketing Division at KTC, stated “In the face of ongoing economic challenges, including rising product prices and market uncertainty, KTC remains committed to supporting Thai consumers and the retail sector. Through the Mid-Year Sale campaign, we are working with department stores, shopping malls, and fashion brands to deliver greater value and encourage spending, which will help stimulate domestic consumption and send positive signals to the economy.”
Campaign Highlights and Benefits for KTC Members
- Department Stores (May 23 – July 31, 2025)
KTC cardmembers who shop and register on the same day at participating department stores—including Central Department Stores, Robinson Department Stores, The Mall Group (The Mall Lifestore, Emporium, EmQuartier, Emsphere, Paragon, Skyport Don Mueang, and Bluport – selected zones), Siam Takashimaya, Siam Discovery, and ICONSIAM (Open Space area and participating brand counters)—can redeem KTC FOREVER points for extra discounts or up to 20% cashback. Eligible purchases also apply to online channels such as Line Chat & Shop, Facebook Live, Personal Shopper 1425, Central Online Application, and M Chat & Shop. More details: ktc.promo/midyear. Members spending at luxury brands in the Luxe Galerie zone at Central Chidlom can also enjoy up to 20% cashback. More details: ktc.promo/chidlom-luxe.
- Luxury Brand Stores at Leading Malls (June 15 – August 31, 2025)
Cardmembers who spend at participating luxury fashion stores in Siam Paragon, ICONSIAM, Central Embassy, Central Village, and Gaysorn Village (clothing, bags, shoes, and watches) can redeem points for up to 18% cashback. More details: ktc.promo/fashion-luxurybrands2025.
- Fashion Brand Stores (May 8 – July 31, 2025)
Purchases at fashion brand stores under Club21, PP Group, and Pacifica Group, as well as participating stores under Jaspal Group, CMG Group, H&M Group, RSH Group, COS, Pomelo, and Mango, are eligible for up to 18% cashback by redeeming KTC FOREVER points. Members can also redeem points for 0% installment payments for up to 10 months. More details: ktc.promo/fashion-eos2025.
Aiming to Deliver Value and Drive the Thai Economy
The Mid-Year Sale campaign reflects KTC’s continued efforts to deliver meaningful benefits to members, while supporting the growth of Thailand’s retail industry during a crucial economic period.
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