Mitihoon – Asian Honda Motor Co., Ltd. will soon officially unveil The M.O.V.E. by Honda, the brand’s first immersive experience center, located at the EM GLASS, Ground Floor, EMSPHERE, in the heart of Bangkok. This space offers a multi-sensory journey into the future of mobility, highlighting Honda’s latest innovations in electric motorcycles and automobiles, as well as advanced mobility solutions like eVTOL.
Honda has been part of Thai society for over 60 years, with a strong presence in motorcycles, automobiles, and power products. Thailand remains a key production and sales base, and an important market for advancing electrification and next-generation mobility in the region. Honda continues to earn trust among Thai customers. Guided by its global brand slogan “The Power of Dreams – How we move you.” Honda continues to deliver innovative mobility products that enhance daily life and contribute to a more sustainable future.
At the heart of The M.O.V.E. by Honda lies the concept “Sense the Synergy,” – a fusion of Honda’s enduring philosophy and its electrified future. Visitors are invited to engage all five senses as they immerse themselves in Honda’s vision for tomorrow’s mobility.
Exhibition Zones (Overview)
The exhibition is organized into interactive zones to embody Honda’s belief that mobility not only moves people physically, but also moves their hearts through dynamic lighting, spatial sound, environmental scents, tactile materials, and curated tastes. Many innovations are being showcased for the first time in Thailand.
Electric Motorcycles
・EV Fun Concept* 1: Powerful, silent e-motorcycle ideal for urban life.
・EV Urban Concept* 1: Honda’ s vision of urban mobility in the near future.
Electric Automobiles
・Honda 0 SALOON (Prototype)* 1: Flagship electric sedan with refined comfort and advanced safety.
・Honda 0 SUV (Prototype)* 1: A versatile electric SUV suited for both daily commutes and outdoor adventures.
Next-Generation Mobility
・eVTOL* 1: A personal air mobility solution reimagining urban transportation.
・Motocompacto: A foldable, compact EV designed for convenient first- and last-mile travel.
Note: Exhibit content is subject to continuous updates.
* 1: 1st Time Exhibit in Thailand
The M.O.V.E. Café – A Taste of the Future
Completing the five-sense journey is The M.O.V.E. Café, where guests can savor the future through tastes. Curated by Chef Dej Kewkacha – named Asia’s Best Pastry Chef 2025 by Asia’s 50 Best Restaurants – the café features Japanese-inspired creations that reflect Honda’s vision of expanding mobility across land, sea, and sky. More than a space to relax, the café is a sensory destination that brings the synergy of mobility to life.
The M.O.V.E. by Honda marks a significant milestone in Honda’s journey toward an electrified and sustainable future. Honda invites customers, enthusiasts, and the public to explore Honda’s first immersive experience center at EMSPHERE, where groundbreaking innovations and multi-sensory exhibits offer a new dimension of mobility. Visitors are encouraged to witness, experience, and to truly “Sense the Synergy” of Honda’s vision.
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