Mitihoon – Bangkok – 5 August 2025 – The Shell Company of Thailand Limited is accelerating the rollout of its Shell GO+ membership system, aiming to grow its customer base and build stronger long-term relationships through the new ‘Shell Asia’ application, which brings together all the privileges of Shell products and services in one convenient platform. Designed with a focus on ease of use and value, the app offers a suite of benefits that align with today’s consumer lifestyles. It is now available for download on both the App Store and Play Store.
The ‘Shell Asia’ application is built for enhanced user-friendliness. Existing Shell GO+ members can log in instantly using their phone numbers, while new users can register in just a few simple steps. Members can accumulate purchases to unlock more exclusive privileges. Points can be redeemed directly through the app for fuel discounts at Shell service stations, services at Shell Helix Oil Change+, purchases at Shell Select and Shell Café, as well as special promotions from leading partner brands.
The ‘Shell Asia’ application also offers a range of value-added services tailored to the lifestyles of members. These include 24-hour roadside assistance, personalised offers based on individual preferences and spending patterns, and the ability to redeem points for exclusive rewards from Shell and its partners. These features reflect Shell’s ongoing commitment to delivering a superior and rewarding experience for every customer.
Ms. Siriwipha Yuktadatta, Vice Executive Marketing Director – Mobility Business, The Shell Company of Thailand Limited, said, “The ‘Shell Asia’ application marks another important milestone in Shell’s journey to enhance our digital membership system. It is designed to provide a superior experience through personalised privileges that align with the diverse lifestyles of Shell GO+ members. We are also committed to expanding collaborations with new partners to better support our members in all aspects of their daily lives. Shell is confident that the ‘Shell Asia’ app will play a vital role in bringing increased satisfaction to our Shell GO+ members, in line with our Mobility business mission to ‘Make Life’s Journey Better.’”
To celebrate the launch of the ‘Shell Asia’ app, Shell is offering exclusive privileges to members. These include a 30-baht discount when refuelling with Shell V-Power with a minimum spend of 900 baht, 40% off selected beverages at Shell Café, and 5x bonus points when using services at Shell Helix Oil Change+. New members who register via the Shell Asia app will also receive an additional 100 points (equivalent to a 20-baht discount). These offers are valid through 31 December 2025.
“In an era of constant technological advancement and evolving consumer behaviour, Shell remains committed to creating meaningful experiences that truly meet the needs of our customers. Download the ‘Shell Asia’ app today to enrich your lifestyle with more happiness,” concluded Ms. Siriwipha.
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