Mitihoon – Krungthai Card Public Company Limited (KTC) reports robust member spending during Mother’s Day, defying economic headwinds and reinforcing the trend toward meaningful, value-driven gifting. Dining topped the list, with spending surging over 80% compared to regular days, while health, beauty, and travel also posted notable gains. The results highlight a growing preference for redeeming KTC FOREVER points instead of cash and managing expenses through 0% interest installment plans, underscoring consumers’ focus on both sentiment and financial discipline.
Mrs. Pranaya Nithananon, Head of Credit Card Marketing at KTC, revealed, “In the first half of 2025, KTC card spending grew 4.4%, outpacing the industry’s 1.2%. Mother’s Day consistently delivers the highest spending peaks of the year. In 2024, dining transactions rose over 50% and overall spending jumped more than 80% versus an average day. Even under economic pressure, our members spend with intention — creating joy for loved ones while keeping finances under control.”
Health & Beauty: Gifting Wellbeing Over Material Goods
Average spending in health and beauty exceeded 10,000 baht per transaction, up 10% from typical days. Beauty clinics, fitness clubs, and wellness services posted gains of up to 17%. Members maximized value by redeeming KTC FOREVER points for discounts and gifts, and by using 0% interest installment plans. Reflecting a growing preference for health and self-care, KTC offers over 100 exclusive wellness privileges — from healthy dining and fitness to spa and holistic programs — under its Refined Wellness campaign (ktc.co.th/refined-wellness).
Travel: Creating Shared Memories
Travel spending maintained strong momentum during the long holiday. In July 2025, KTC members’ travel spend rose over 10% year-on-year, with destinations such as Chonburi, Rayong, and Khao Yai Nakhon Ratchasima leading the way. To inspire more family trips, KTC and the Tourism Authority of Thailand (TAT) have rolled out campaigns like Grand Moment, Year of Celebration, and ISAN Greencation, featuring privileges on hotels, flights, car rentals, and dining nationwide.
Confidence to Spend, Backed by Technology
With heightened spending activity, KTC empowers members to transact securely through advanced features on the KTC Mobile app – instant card lock, on/off
spending controls, and real-time transaction tracking via KTC Connect (LINE Official). 24/7 assistance is also available through the KTC Call Center.
Looking Ahead: Quality Growth in Challenging Times
“Household debt and economic uncertainty remain challenges, but KTC will continue driving quality growth by designing campaigns that align with emotional occasions and deliver tangible member benefits. Our goal is to make every transaction meaningful in life’s most important moments,” Mrs. Pranaya concluded.
For more information, please contact KTC PHONE 02 123 5000, or get updates on other KTC promotions at https://www.ktc.co.th. To apply for any KTC credit card, click the link: https://ktc.today/apply-card or visit any “KTC TOUCH” branches nationwide.
Note: It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
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