Mitihoon – AIS, Thailand’s leading telecommunications technology provider, remains committed to delivering cutting-edge digital experiences. The company has joined forces with OR, the nation’s leading energy and retail business, marking a significant collaboration between two key industries—Telco and Retail. Through this partnership, AIS continues to reinforce its strategy of “Every AIS Points Has Power” under the campaign “AIS – Happiness on Every Journey.” The initiative offers exclusive privileges via AIS Points, ensuring happiness is within reach across all journeys. This collaboration creates a strong, comprehensive, and practical cross-loyalty ecosystem that integrates seamlessly into everyday life. Customers can enjoy benefits ranging from fuel discounts at PTT station, beverages at Café Amazon, KAMU Tea, and Pearly Tea, to convenience shopping at Jiffy stores and beauty products at found & found. Altogether, the program covers travel, shopping, and lifestyle needs across more than 7,000 branches nationwide.
Mr. Prapat Siangjan Chief Retail Management Officer AIS, said: “This collaboration with OR Group is not only about adding more privileges for customers, but also about elevating the experience and value of every point collected. By joining forces between two industry leaders in Telco and Retail under the Cross-Loyalty Ecosystem strategy, the AIS Points ecosystem becomes even more complete. This reflects AIS’s strong commitment to transforming reward points into real power and value that help ease customers’ expenses and truly meet their needs. This partnership represents a strategic alliance that underscores the broader vision of combining strengths to deliver maximum benefits to customers nationwide.”
Mr. Pakorn Suriyabhivadh, Senior Executive Vice President, Digital Business and Solutions of PTT Oil and Retail Business Public Company Limited (OR), said: “Today, OR has built a nationwide business network ranging from PTT Station service stations, beverage outlets, and convenience stores to health and beauty businesses — all of which are trusted brands that consumers have continuously relied on. Integrating AIS Points into OR’s ecosystem is not only about offering valuable privileges, but also about creating a seamless experience that meets the needs of over 51.1 million AIS customers, both mobile and fixed broadband. This spans across every lifestyle, from travel and leisure to daily living. The collaboration also aligns with OR’s digital master plan, which aims to strengthen and sustain our ecosystem. It is yet another testament to OR’s strength as the leader in ‘All Lifestyles’ business, dedicated to enriching and fulfilling value for consumers at every step of their journey.”
Currently, AIS Points can be redeemed for privileges at more than 35,000 partner locations nationwide, including over 7,000 OR-affiliated outlets. Details are as follows:
- PTT Station: Up to THB 200 discount for AIS Serenade customers by redeeming 20–60 AIS Points at over 2,350 PTT Station nationwide.
- Jiffy Convenience Stores: THB 20 discount on purchases by redeeming 25 AIS Points at 147 branches nationwide.
- found & found: THB 40 discount on purchases by redeeming 50 AIS Points at 12 branches.
- Café Amazon: THB 10 discount on selected beverages by redeeming 35 AIS Points at over 4,500 branches nationwide.
- KAMU Tea: THB 20 discount on selected beverages by redeeming 25 AIS Points at 167 branches nationwide.
- Pearly Tea: THB 20 discount on selected beverages by redeeming 25 AIS Points at 95 branches nationwide.
At the same time, AIS has integrated its loyalty program with blueplus+, allowing AIS customers who hold blueplus+ points to transfer them into AIS Points and unlock even more exclusive privileges. This partnership enhances customers’ spending power, with every 600 blueplus+ points convertible into 50 AIS Points. The initiative delivers greater value, wider coverage, and more convenience. For further details, please visit the myAIS app.
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