Mitihoon – PTT Oil and Retail Business Public Company Limited (OR) has enhanced its digital roadmap by integrating AIS Points into OR’s Ecosystem, delivering a seamless lifestyle experience. Over 51.1 million AIS customers, both mobile and fixed broadband, can now redeem their points for exclusive privileges across OR’s extensive network of more than 7,000 branches nationwide. This initiative covers a wide range of services, from travel and leisure to everyday lifestyle needs.
Mr. Pakorn Suriyabhivadh, Senior Executive Vice President, Digital Business and Solutions of OR, shared that integrating AIS Points into OR’s Ecosystem represents a significant milestone in advancing their digital master plan. The aim is to deliver a seamless experience that connects customers across a wide range of touchpoints, from service stations and beverage outlets to convenience stores and beauty businesses, caring for customers throughout their entire journey and lifestyle. This collaboration not only provides valuable benefits to AIS customers but also welcomes them into OR’s continuously evolving business network, which is committed to enhancing product quality, services, and technology to improve quality of life and build sustainable growth together. AIS customers can redeem their AIS Points for a variety of exclusive privileges within the OR network, including fuel discounts at PTT Station service stations; discounts on beverages at Café Amazon, KAMU Tea, and Pearly Tea; products at Jiffy convenience stores; as well as health and beauty items from found & found. These offerings span all of OR’s core business sectors: energy, retail, and lifestyle.
Mr. Prapat Siangjan Chief Retail Management Officer AIS, said This collaboration with OR Group is not only about adding more privileges for customers, but also about elevating the experience and value of every point collected. By joining forces between two industry leaders in Telco and Retail under the Cross-Loyalty Ecosystem strategy, the AIS Points ecosystem becomes even more complete. This reflects AIS’s strong commitment to transforming reward points into real power and value that help ease customers’ expenses and truly meet their needs. This partnership represents a strategic alliance that underscores the broader vision of combining strengths to deliver maximum benefits to customers nationwide.
This collaboration underscores OR’s role as a strategic partner dedicated to seamlessly linking businesses and consumers. AIS customers will benefit from enhanced convenience, exceptional value, and superior experiences. Meanwhile, OR can further grow its customer base and deepen long-term relationships by forging strong, effective partnerships with key national stakeholders.
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