Mitihoon – Krungthai Card Public Company Limited (KTC) reported sustained growth in credit card spending at Japanese restaurants, reflecting a broader consumer shift towards ‘experiential spending’ — prioritizing dining and shared experiences over material purchases. To mark the 18th anniversary of MO-MO-PARADISE in Thailand, KTC announced a nationwide campaign with the popular shabu-shabu and sukiyaki chain.
Miss Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, said that in the first half of 2025, redemption of KTC FOREVER points in the restaurant category continued to rise. “The data highlights a clear trend: members increasingly use their rewards to redeem dining experiences. MO-MO-PARADISE remains among the most popular choices for KTC cardholders,” she said.
Mr. Surawech Telan, Chief Executive Officer of Noble Restaurant Company Limited, which operates MO-MO-PARADISE, added that the chain has consistently offered authentic Japanese-style shabu-shabu and sukiyaki at accessible prices for 18 years. “We have continued to grow despite fierce competition and shifting consumer behaviors, particularly among families and younger generations,” he said. “This collaboration not only caters to the trend of experiential spending but also reinforces Japan’s cultural footprint in Thailand through food and travel.”
As part of the anniversary celebrations, customers will also have the chance to win prizes, including trips to Japan.
18th Anniversary Campaign
The special campaign runs from 1 September to 30 November 2025 at all MO-MO-PARADISE and MO-MO-PARADISE (GOLD) branches nationwide.
- Offer 1: 5% discount on All-You-Can-Eat sets with a minimum spend of THB 2,000 per sales slip.
- Offer 2: Redeem 999 KTC FOREVER points plus a minimum spend of THB 1,000 per sales slip to receive THB 150 cashback.
- Offer 3: Lucky draw with 25 prizes worth a total of THB 858,160.
- Grand Prize: Five packages of a 5-day/3-night trip to Japan for two people, each valued at THB 140,000 (total THB 700,000).
- Second Prize: MO-MO-PARADISE Gift Vouchers worth THB 659 each (20 winners, total value THB 158,160).
For more information, visit www.ktc.co.th or contact KTC PHONE 02 123 5000. To apply for a credit card, click the link: https://www.ktc.co.th/apply/credit-card or visit any “KTC TOUCH” branches nationwide. It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
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