Mitihoon – Thailand’s automotive industry enters a new era as Siam Motors Parts Co., Ltd., under Siam Motors Group, partners with KYB Corporation, the number one leader in shock absorbers and suspension systems from Japan, to form a joint venture company named SIAM KYB SALES CO., LTD. This new venture aims to elevate product distribution and after-sales service standards across the country.
This partnership combines Siam Motors Parts’ long-standing distribution expertise in Thailand with KYB’s world-renowned quality, production standards, and advanced Japanese technology which made them the leader in vehicles shock absorber for Aftermarket industry and OEM for top car brands, SIAM KYB SALES is set to rapidly emerge as a market leader in suspension systems.
SIAM KYB SALES is positioned as a comprehensive customer- and partner-centric company, focused on delivering solutions to meet high market demand. Its mission is to ensure product quality, service excellence, and efficient delivery, along with its plan to develop and expand its service to be more integrated from high quality product, distributors network training, to technical advisory, preparing for the new generation of eco-friendly automotive market.
Mr. Tanes Wattanagool, Managing Director of SIAM KYB SALES, stated: “We believe that the synergy between Siam Motors Parts and KYB Corporation will allow us to respond to customer needs more promptly and comprehensively. It will also strengthen consumer confidence in the Thai market, affirming that KYB shock absorbers and suspension systems offer both top-tier quality and strong after-sales support.”
Mr. Takafumi Saito, Director of Sales and Marketing of SIAM KYB SALES, emphasized the strategic importance of the Thai market for KYB: “Thailand is not only a production and export hub for the region’s automotive industry, but also a domestic market where consumers prioritize quality and safety. We are confident that SIAM KYB SALES will serve as a vital base for expanding the KYB brand and enhancing service standards in Thailand.”
Thailand is currently one of the world’s major automobile producers and exporters, with a strong presence of global automakers and auto parts manufacturers. The shock absorber and suspension market holds significant value and growth potential, driven by factors such as the rise of electric vehicles (EVs), the increasing usage of commercial vehicles, and the rapidly growing demand for aftermarket parts.
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