Mitihoon – Krungsri (Bank of Ayudhya PCL), led by Mr. Rottapron Ekabutr (center), Head of Digital and Innovation Group, has won three prestigious international digital awards, reaffirming the success of Krungsri The Living Room — an intelligent and comprehensive digital platform designed to elevate and empower Thai businesses in the digital era.
“Krungsri The Living Room” serves as a one-stop Business Portal that integrates Krungsri’s full range of business banking products and services into a single platform. It enables business customers to conveniently access all services with enhanced speed and security through key features such as Connected Sign-on and Personalized Dashboard, providing a seamless and intuitive user experience.
The platform also offers Beyond Banking capabilities, gathering insightful business data including gold and oil prices, foreign exchange rates, research insights, ESG data, and partner-driven business solutions — helping Thai Business strengthen their competitiveness and explore new business opportunities. The awards received include:
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Outstanding Digital Innovation in SME Banking – Global SME Banking Innovation Awards 2025, The Digital Banker
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Outstanding Use of Digital Channels for Improved CX – SME – Digital CX Awards 2025, The Digital Banker
- Thailand Domestic Digital Transformation Bank of the Year – Wholesale Banking Awards 2025, Asian Banking & Finance
These awards are a testament to Krungsri’s continuous commitment to developing cutting-edge digital innovations that empower Thai businesses to grow sustainably. Krungsri The Living Room marks a significant milestone in our journey to create a holistic digital business ecosystem that truly supports our customers’ success.
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