Mitihoon — The Premier League, in collaboration with its local broadcast partner Jasmine International Public Company Limited (JAS) and Mono Next Public Company Limited (MONO), has launched the latest edition of its annual ‘Boot Out Piracy’ campaign in Thailand, highlighting the hidden risks that illegal streaming poses to fans.
Now in its fourth edition in Thailand, this year’s campaign is supported by some of the Premier League’s top players including Martin Odegaard (Arsenal), Amad Diallo (Manchester United), Raul Jimenez (Fulham), Dan Burn (Newcastle United) and Matty Cash (Aston Villa). These players are lending their voices to urge fans to stream safely and legally, and warn that accessing content through pirate websites and illicit streaming devices (ISDs) places users at significant risk. These risks include exposure to malware, phishing scams, data theft, and inappropriate or harmful content. Cybercriminals often exploit illegal streaming platforms to target users, putting personal security and family safety at risk.
Premier League General Counsel Kevin Plumb said: “Illegal streaming may feel harmless, but the risks go far beyond poor video quality. Research conducted by cybersecurity experts continually highlights the significant dangers of using pirate websites and devices. Working with our broadcast partners and local authorities around the world, we continue to take action against those who provide illegal streams, but piracy is a problem that is always evolving. Through the Boot Out Piracy campaign, we highlight that those who stream Premier League football through pirate websites and devices are in danger of exposing themselves and their family members to data theft, cyber threats and scams, which can prove extremely costly. We are pleased to partner with JAS to bring this important message
to fans in Thailand and encourage fans to stream Premier League football safely and responsibly.”
Dr. Soraj Asavaprapha, CEO of Jasmine International PCL, said: “We are proud to partner with the Premier League and MONO to bring world-class football to Thai fans through legal and secure channels. Beyond broadcasting, our mission is to promote a digital ecosystem that values intellectual property and protects consumers from digital threats. We have been
working closely with the Premier League and relevant Thai authorities to strengthen enforcement and prevent illegal broadcasts. This includes continuous coordination with law enforcement and regulatory agencies to ensure that rights are respected and violations are addressed swiftly and effectively. With the global expertise from the Premier League and our local partners, this campaign resonates with our long-term commitment to building a foundation that allows Thai fans to enjoy the game safely, ensuring that the value of official content is preserved for years to come”
A recent study by cybersecurity expert Professor Paul Watters revealed that most pirate websites contain malware, phishing or spam. These sites also expose users to harmful adverts promoting gambling, adult content or scams. The findings of the research showed that in Thailand:
- Pirate websites are over six times riskier than mainstream sites in exposing users to scams.
- Over half (56 per cent) of pirate websites flagged a cyber threat (malware, phishing or scams).
- All ads (100 per cent) on pirate websites promote harmful content.
- Analysis of ISD and pirate apps found that users may unwittingly have their data hijacked and internet connection linked to criminal activity, exposing them to fraud, malware, and even law enforcement investigations.
Professor Paul Watters said: “Piracy websites represent a major cybersecurity concern, not merely a copyright issue. Our research shows they are connected to criminal infrastructures used for fraud, ransomware, and related offences. Illicit streaming devices contribute to this same threat, being quietly conscripted into residential proxy networks that transform homes into unwitting participants in global cybercrime operations.”
The 2025/2026 Boot Out Piracy campaign launched in Malaysia at the end of September and is now rolling out across Singapore, Indonesia, Vietnam, Hong Kong and Thailand throughout October, where it will be showcased across broadcast channels and social media platforms to reach fans directly.
ติดตามช่องทางมิติหุ้นเพื่อรับข่าวสารตลาดทุนได้ตามลิงค์ด้านล่าง
Web : https://www.mitihoon.com/
Facebook : https://www.facebook.com/mitihoon
Youtube : https://www.youtube.com/@mitihoonofficial7770
Tiktok : www.tiktok.com/@mitihoon
