Mitihoon – AIS PLAY continues to cement its leadership in Thailand’s digital Sports & Entertainment landscape with a landmark, multi-year partnership with the ATP Tour, designating AIS PLAY as the Official Broadcaster in Thailand. The collaboration will bring Thai audiences a premium, end-to-end tennis viewing experience—live and on-demand—across multiple seasons. Beginning with the 2026 season, AIS PLAY will present comprehensive coverage of all 59 ATP Tour tournaments throughout the year, including the ATP Masters 1000, ATP 500, and ATP 250 events, the Next Gen ATP Finals presented by PIF for rising stars, and the season-ending Nitto ATP Finals. Viewers can enjoy AIS PLAY’s coverage anywhere, anytime—on smartphones, tablets, and smart TVs—starting with the first live match on January 5, 2026.
Rungtip Jarusiripipat Head of Entertainment Department at AIS, stated, “This long-term partnership between AIS PLAY and the ATP reflects our commitment to elevate the global sports viewing experience for Thai audiences with legitimate rights and premium broadcast standards. Tennis fans will have live, complete, and convenient access to the world’s top players wherever they are. Adding ATP content further strengthens our sports portfolio—building on major domestic and international properties—so we can serve diverse interests, reach new audience segments, and help make world-class sport part of everyday life in Thailand.”
Mark Webster, CEO of ATP Media stated, “The ATP Tour is a breeding ground for countless global legends—from Roger Federer, Rafael Nadal, and Novak Djokovic to Carlos Alcaraz and Jannik Sinner—all of whom have established their careers on the Tour. This partnership with AIS is a crucial step in enhancing access to world-class tennis content for Thai fans. It will allow them to experience the high-quality, live match atmosphere under international standard legal licensing via an easily accessible platform—bringing them closer to every point and emotion. We are proud to bring the magnitude of The ATP Tour’s top-tier competition to screens in Thailand and believe this will expand the fanbase while inspiring the next generation to step onto the global stage.”
AIS customers can watch the entire 2026 ATP Tour season on AIS PLAY by subscribing to one of three comprehensive sports and entertainment packages
- ATP Tour Package – THB 199/month (Excl. VAT) Enjoy all ATP Tour men’s tennis tournaments throughout the year — a total of 59 events, covering ATP Masters 1000, ATP 500, ATP 250, and the special Next Gen ATP Finals featuring rising stars, all the way to the season-ending spectacular, the ATP Finals. Available for subscription on AIS PLAY starting 1 December Mobile customers can subscribe by dialing *678*15# and pressing call
- PLAY SPORTS THB 599/month (Excl. VAT) Access to world-class sports content and premium channels, including theATP Tour, English Premier League, French Ligue 1, NFL and NBA alongside entertainment content from Prime Video and Monomax. Mobile customers can subscribe by dialing *678*88# and pressing call, or visit https://www.ais.th/consumers/entertainment/ais-play/play-sports
- PLAY ULTIMATE+SPORTS THB 1,499/month (Excl. VAT) An all-in-one package featuring full sports coverage—includingATP Tour, English Premier League, French Ligue 1, NFL, and NBA plus access to leading streaming apps such as Netflix, HBO Max, Disney+, Prime Video, iQIYI, Viu, WeTV, Monomax, and oneD. Mobile customers can subscribe by dialing *678*1# and pressing call, or visit https://www.ais.th/en/consumers/entertainment/ais-play/play-ultimate
Further information regarding the ATP Tour schedule and viewing details at https://www.ais.th/consumers/entertainment
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