Mitihoon – Advanced Info Service Public Company Limited (AIS) is strategically moving forward to establish itself as a true leader in sports by partnering with the PGA TOUR, the world’s premier men’s professional golf organization. AIS is officially positioned as the sole Official telecommunications Sponser in Thailand to be granted exclusive rights for broadcasting world-class golf tournaments and conducting joint marketing activities. The agreement encompasses all major PGA TOUR events (including the FedExCup Playoffs and Presidents Cup), ensuring Thai golf fans can legally watch international-quality broadcasts at an accessible price point through its leading video streaming platform, AIS PLAY. The company is also planning continuous activities to expand the fan base and tangibly elevate the Thai golf ecosystem. This collaboration reinforces AIS’s role in fully elevating its position as a hub for premier Sports & Entertainment content, adopting the strategy of ‘Comprehensive Coverage, All Sports in One Platform.’ This strategy covers world-class sports content, ranging from football, tennis, basketball, and American football, to golf—specifically the PGA TOUR, which represents the highest standard in men’s professional golf and is a highly popular and continuously growing content in Thailand.
Mr. Surin Krittayaphongphun, Acting Head of Entertainment Business Unit of AIS stated, “From a corporate strategic perspective, AIS recognizes the significant opportunity presented by sports as powerful magnet content. We have therefore continuously partnered with global leaders across all sports sectors to ensure a complete content portfolio on a single platform. This is aimed at elevating AIS PLAY to be the primary destination for Sports & Entertainment content for the Thai people. This partnership with the PGA TOUR is a crucial strategic milestone for AIS, ranging from enhancing the viewing experience by securing exclusive rights for all tournaments, to continuously driving the sports ecosystem through joint activities. We believe that this ongoing collaboration to aggregate quality sports content will foster sustainable growth for both the platform and the Thai sports industry, while also inspiring youth to step onto the global stage.”
Mr. Chris Lee PGA TOUR Senior Vice President & Managing Director APAC stated: “The PGA TOUR competition represents the pinnacle of men’s professional golf, gathering the world’s best golfers to compete. Our partnership with AIS, the most comprehensive provider of sports and entertainment content in Thailand, is a significant step that will substantially expand the accessibility and popularity of our competitions in the Southeast Asian market. This collaboration ensures that Thai golf fans will fully experience the excitement of the competition, with complete, legal broadcasting rights and world-class transmission quality, via the most convenient and easily accessible platform. Furthermore, we are preparing to organize various activities to boost the momentum of the golf industry in Thailand. Not only does this provide value to viewers, but it also serves to inspire the youth and new generation of golfers in Thailand to aspire and advance to the global stage, just like the legendary golfers we have witnessed. This partnership is thus a vital component in driving the growth of the Thai golf industry and promoting the sport to wider recognition and popularity.”
This historic collaboration with the PGA TOUR will be a crucial force in driving Thailand towards becoming a global sports content hub, while elevating the sports viewing experience for the Thai people in every dimension—in terms of quality, completeness, and viewing convenience through AIS PLAY platform, which is prepared to continuously and sustainably drive the growth of the sports industry.
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