Mitihoon – Generali Thailand reinforces its position as a world-class insurance brand with the launch of its new global campaign, “Generali – Here. Now.”, the global initiative from Generali Group that conveys the concept “The future’s built in the present.” The campaign reflects the company’s commitment as a Lifetime Partner 27: Driving Excellence, standing alongside customers in every meaningful moment of their lives. A full-scale rollout across all platforms—including online media, out-of-home advertising, and a fleet of electric tuk-tuks—aims to strengthen public awareness and deepen understanding of the true essence of “being there in every moment that matters.”
Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, stated that the “Generali – Here. Now.” campaign is one of the key strategies of Generali Group to reinforce the brand’s global positioning under the Lifetime Partner 27: Driving Excellence ambition—standing firmly beside customers throughout all stages of life. This brand communication reflects the Group’s continued dedication to listening, supporting, advising, and taking action, emphasizing its intention to provide protection that truly responds to customer needs at every moment.
The campaign has been carefully tailored to fit the cultural context of each market, ensuring meaningful connections and deeper engagement with local consumers. Developed by VML, a world-leading creative agency, the new film series presents emotional, story-driven narratives inspired by the real experiences of customers who have formed positive connections with the brand. These stories are tied to the core belief that “the future’s built in the present.” The campaign has already launched across multiple markets in Europe and Asia.
In Thailand, Generali Thailand is rolling out a comprehensive marketing plan, releasing the campaign film across its digital platforms—including TikTok, Facebook, and YouTube—as well as out-of-home (OOH) media such as digital billboards. The company will also deploy electric tuk-tuk caravan, traveling across major city landmarks—such as the Giant Swing, Phra Athit Road, Hua Lamphong, Yaowarat, King Power Mahanakhon, Lumpini Park, Silom, MBK Center, and Victory Monument—beginning today to maximize reach and engagement.
Interested audiences can watch the campaign film “Generali – Here. Now.” on all Generali Thailand social media channels or via the following link: https://youtu.be/rVY2L5CQE3s
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