Mitihoon – Krungthai Card Public Company Limited (KTC) has entered a strategic partnership with MAGURO Group, one of Thailand’s leading Premium Mass Japanese and Asian restaurant operators, to mark the group’s 10th anniversary. The collaboration introduces the ‘KTC x MAGURO Group 10th Anniversary’ campaign, reinforcing both companies’ commitment to enhancing value, accessibility, and quality within Thailand’s dining lifestyle segment. The initiative is designed to deepen member engagement and expand KTC’s footprint in the fast-growing dining category.
Strategic Collaboration Driven by Value, Experience, and Customer Engagement
Mr. Jakgrit Saisomboon, CEO and Co-Founder of MAGURO Group Public Company Limited, said the group’s decade-long success is grounded in its ‘Give More’ philosophy—delivering experiences that exceed customer expectations. “From premium ingredient sourcing to the launch of our unified membership ecosystem, the ‘Give More+ Club’, our goal has always been to deliver exceptional value. This collaboration with KTC extends that philosophy even further, allowing diners across all our brands—from MAGURO to our newest brand, Bincho—to enjoy enhanced privileges and richer dining experiences.”
Ms. Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, added that dining remains one of the strongest-performing lifestyle categories among KTC members. “Restaurant spending continues to show resilient growth, and it is also one of the categories with the highest rate of points redemption. This demonstrates how central dining is to our members’ lifestyles. Our partnership with MAGURO Group aligns with our strategy to elevate everyday experiences by pairing quality dining with meaningful rewards—ranging from cashback redemption to the opportunity to win flagship prizes like the iPhone 17.”
‘KTC x MAGURO Group 10th Anniversary’ Campaign Highlights
Campaign Period:
December 1, 2025 – February 28, 2026
Participating Restaurant Brands (7 brands):
MAGURO, Ssamthing Together, Hitori Shabu (excluding Siam Paragon), Hitori Sukiyaki, Tonkatsu Aoki, Bincho, and CouCou
Benefit 1: For KTC Mastercard Credit Cardholders
Lucky Draw Rewards (Total value: THB 319,000):
• Earn 1 lucky draw entry for every THB 1,000 spent per sales slip.
• 1st Prize: iPhone 17 (256GB), 10 prizes — total value THB 299,000
• 2nd Prize: MAGURO Group Gift Voucher (THB 2,000), 10 prizes — total value THB 20,000
Benefit 2: For All KTC Credit Card Members
- Redeem 1,499 KTC FOREVER points to receive THB 200 cashback with a minimum spend of THB 1,000 per sales slip.
For additional information, contact KTC Phone at 02 123 5000 or stay updated on other KTC promotions at https://www.ktc.co.th. To apply for a KTC credit card, click https://ktc.today/apply-card or visit any “KTC TOUCH” branch nationwide.
Remark: It is advisable for credit cardholders to use their cards responsibly and repay the full amount as scheduled to avoid incurring an annual interest rate of 16%.
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