Mitihoon – Countdown night is not only a time of celebration. It is a moment when the entire country must be connected at the same time. True Corporation is reinforcing nationwide mobile and broadband network operations to support demand during the New Year 2026 holiday period. A Network Operations War Room has been activated from today through January 5, 2026, covering the extended public holiday period after the government designated January 2 as an additional public holiday. The aim is to ensure consistent signal quality throughout nationwide travel and celebrations, with a particular focus on CNN’s live New Year’s Eve 2025 broadcast from ICONSIAM, selected as CNN’s Asia-Pacific broadcast hub.
To confirm readiness, Mr. Sigve Brekke, Group Chief Executive Officer of True Corporation Plc., and Mr. Khurrum Ashfaque, Chief Network Officer, together with the network team, conducted on-site inspections of key countdown venues, and core network centers. The inspections are intended to ensure high-quality connectivity so the public, tourists, and international media can stay connected throughout the festive period.
According to True Corporation’s Mobility Data from the previous New Year holiday period (2024–2025), interprovincial travel increased sharply. The Northeast led inbound travel, up 13%, followed by the North at 7%, the West at 4%, and the South at 3%. Outbound travel from Bangkok reached 18%, while the Eastern region rose 9%, reflecting urban residents’ preference to return home or travel upcountry during the New Year.
True Corporation used these insights to plan targeted network reinforcement for the New Year 2026 period. Priority areas include countdown venues, major tourist destinations, transport hubs, main travel routes, rest areas, and temples and religious sites nationwide.
Mr. Khurrum Ashfaque, Chief Network Officer, True Corporation Plc., said, “True Corporation has prepared the network in every aspect to support New Year 2026 usage at countdown venues, tourist attractions, and major travel routes nationwide. We use Mobility Data to analyze user movement and plan targeted capacity reinforcement for 5G, 4G, and WiFi, supported by a dedicated War Room and 24-hour network operations teams.”
“We have strengthened the network through the installation of temporary base stations and rapid-deployment Cell-on-Wheels (COWs) at key event locations. We have also upgraded existing sites, increased capacity, and fine-tuned signal parameters to suit festive-period usage, enabling people to communicate, share photos and videos, and live-stream smoothly throughout the celebrations.”
This year, True Corporation has placed special emphasis on ICONSIAM, one of Thailand’s key countdown destinations, after it was selected by global news network CNN as the live broadcast base for New Year’s Eve 2025 and the location of its main Asia-Pacific Live Studio. Accordingly, True Corporation has reinforced 5G, 4G, and WiFi coverage at ICONSIAM, alongside other major Bangkok countdown venues including CentralWorld, One Bangkok, Asiatique, NEON Countdown, EM DISTRICT, and MEGA Countdown 2026, to support large numbers of Thai attendees and international visitors.
Beyond Bangkok, True Corporation has expanded network coverage to countdown events nationwide across the metropolitan area and key regions, including:
- Metropolitan area: Future Park and Spell in Pathum Thani, Central WestGate in Nonthaburi, and Mega Bangna in Samut Prakan
- Northern region: Coverage across six key provinces, with focused reinforcement in Chiang Mai at major locations such as MAYA Countdown, as well as Chiang Rai, Phitsanulok, Sukhothai, Phetchabun, and Tak
- Northeastern region: Enhanced signal performance in Buriram, Udon Thani, Khon Kaen, and Nakhon Ratchasima
- Central region: Ayutthaya, Nakhon Pathom, and Kanchanaburi
- Eastern region: Chonburi, Pattaya, Bangsaen, and Rayong
- Southern region: Major tourist provinces including Phuket, Trang, Songkhla, Satun, and Krabi
In addition to reinforcing the network to a new standard that is safer and faster, True Corporation is also delivering New Year happiness through the campaign “TRUE 5G UP Signal UP Happiness UP: Smile to Receive Gifts and Celebrate the New Signal.” The campaign transforms every smile into a gift through a new digital experience. Participation is simple: open the True app, tap the campaign banner or visit https://s.true.th/3aCz/HappyExp7, select “Receive Gift,” and smile at the camera to instantly receive a surprise gift. The campaign runs from today through 10 January 2026.
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