วันพุธ 28 มกราคม 2026

CPAXT makro–Lotus’s Curates Premium Chinese New Year Offerings from Thai Farmers Delivering Value from Source to Table and Adding Meaning to the Festive Season

10

Mitihoon – Bangkok, 28 January 2026 — In celebration of the Chinese New Year, CP AXTRA Public Company Limited, operator of the wholesale and retail businesses makro–Lotus’s, is preparing a comprehensive selection of high-quality, fresh, and safe ceremonial offerings and ingredients. The assortment includes premium meats, vegetables, fruits, and auspicious foods under the concept “Meaningful Offerings with Trusted Origins, Food with a Purpose Beyond the Table.” The initiative supports Thai farmers while promoting mindful consumption to help reduce food waste after the festive season.

makro–Lotus’s presents thoughtfully curated products and auspicious offering sets, covering premium fresh foods, ready-to-eat and frozen items, fruit baskets, traditional Chinese New Year sweets, and deity offering sets—all at great value. This reinforces makro–Lotus’s position as a one-stop destination for quality products, available at all branches nationwide.

CP AXTRA carefully sources premium ingredients from domestic producers, combining auspicious symbolism with tangible support for Thai farmers. Highlights include Hom Thong bananas from Soeng Sang District, Nakhon Ratchasima, known for their fragrant sweetness and symbolizing abundance; pineapples from Phuket, representing prosperity and growth; giant river prawns from Ratchaburi, raised by experienced local farmers, reflecting perseverance and sustainable growth; fresh seabass, prized for its firm, sweet flesh and symbolizing wealth; and chicken, an essential ceremonial ingredient, sourced from farms in Chonburi Province with over 40 years of expertise, raised without antibiotics or growth hormones.

All products meet strict food safety and quality standards and are fully traceable to their source through the i-Trace (Traceability System), enhancing consumer confidence and elevating food safety standards.

Beyond comprehensive shopping options, Makro and Lotus’s are adding festive excitement with special Chinese New Year activities for customers and families.

  • makro hosts celebratory events in a joyful atmosphere with a Snoopy-themed activity, bringing smiles and happiness to shoppers. Events will take place on 6–8 February 2026 at Makro Bang Bon, Rangsit, and Chaeng Watthana branches, and on 13–15 February 2026 at Makro Sathorn, Lat Phrao, and Srinakarin branches (activity sessions at 11:00 a.m., 1:00 p.m., 3:00 p.m., and 5:00 p.m.).
  • Lotus’s presents the campaign “Fiery Horse Chinese New Year – Prosper Faster at Lotus’s,” inviting customers to immerse themselves in an auspicious atmosphere and enjoy good fortune throughout the festival on 29 January-18 February 2026.

At the same time, CP AXTRA continues to emphasize surplus food management through the concept “Food with a Purpose Beyond the Table,” supporting responsible handling of excess food to reduce food waste and transform surplus food into social value under the “AXTRA Zero Waste: Reducing Waste, Creating Value” initiative.

ติดตามช่องทางมิติหุ้นเพื่อรับข่าวสารตลาดทุนได้ตามลิงค์ด้านล่าง

Web : https://www.mitihoon.com/
Facebook : https://www.facebook.com/mitihoon
Youtube : https://www.youtube.com/@mitihoonofficial7770
Tiktok : www.tiktok.com/@mitihoon