Mitihoon – True Corporation Public Company Limited announced its network readiness for the Year of the Horse Chinese New Year festival, with the main worship day falling on February 16, 2026. The company has boosted nationwide 5G and 4G network performance to support the expected surge in usage throughout the three key festival days: shopping day, worship day, and travel day.
This year, a strong turnout of Thai people and foreign tourists is expected to join Chinese New Year celebrations, particularly in major commercial areas and tourist destinations nationwide. In addition, many Chinese business operators have granted special holidays to employees, enabling them to travel back to their hometowns and visit relatives across the country.
True Corporation has integrated operations across its network team, data analytics team, regional operations teams, and customer service centers to monitor and analyze signal quality 24 hours a day. Network preparations for the Chinese New Year period include:
- Upgrading 5G and 4G networks nationwide
- Installing additional signal boosters in key areas
- Maintaining fiber network performance for True Online home internet customers
- Supporting both TrueMove H and dtac customers
AI-Driven Network Automation for Highly Autonomous Operations
As the first operator in Thailand to achieve TM Forum’s Autonomous Networks (AN) Level 4.0 validation, True Corporation is applying a Highly Autonomous Network to manage communications during the Chinese New Year festival. The system is powered by Intent-Based Operation (IBO) technology, which works like an “AI Operations Team” that analyzes network usage density and automatically optimizes signal distribution, channel settings, and antenna angles to deliver the best possible 5G and 4G experience at all times.
Enhanced Coverage Across Major Chinese New Year Events Nationwide
True has strengthened signal coverage nationwide, particularly across key festival locations supporting travel, temple visits, fortune-enhancing activities, and fortune rituals, including:
- Bangkok: Mangkon Kamalawat Temple (Leng Noi Yi Temple), Boromrajakajanaphisek Anusorn Temple (Leng Noi Yi 2 Temple), Yaowarat Chinese New Year Festival
- Udon Thani: Chinese New Year Festival at Udon Thani Food Street
- Nakhon Sawan: Pak Nam Pho God and Goddess Procession
- Suphan Buri: Suphan Buri Chinese New Year Festival: 18 Years of Celestial Dragon Wonder
- Ratchaburi: Ratchaburi Chinatown Festival
- Songkhla: Friendship Unity Foundation Shrine (Tongxia Xiang Tung), Hat Yai; Hat Yai Chinese New Year Festival
- Chonburi: Thep Sathit Phra Kiti Chalerm Shrine (Na Jia Sa Thai Jue Shrine); Guan Yu Shrine, Rai Hai Lam
- Chiang Mai: Chiang Mai Chinatown Chinese New Year Festival
True Corporation has mobilized 24-hour network operations teams at the Business and Network Intelligence Center (BNIC), working together with AI systems. Special task force units have also been deployed on the ground across all regions to ensure customers can take photos, record videos, share content, live stream, and use applications smoothly throughout the Chinese New Year festival.
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