Mitihoon – As the Creator Economy rapidly expands and becomes one of Thailand’s most promising industries, FINNIX and Tellscore have launched “The Creator Lab.” The program aims to develop professional creators through a complete three‑part learning cycle, from receiving brand briefs, producing real content, to managing income and taxes. Three experts from Tellscore, the creator behind the channel Thammachad, and fintech specialists from the FINNIX nano‑loan app joined forces to help FINNIX customers upskill and build a sustainable creator career.
The creator market in Thailand and worldwide continues to grow strongly, reflecting the evolution of the Creator Economy as a new economic system driven by content creators. According to the Futures of Content Creators in Thailand 2035 study, Thailand’s creator and influencer market in 2024 is valued at approximately THB 45 billion, while the global market exceeds THB 5.5 trillion and is expected to keep expanding. Over the next five years (by 2029), the market could reach THB 16 trillion with an average annual growth rate of 15–20%. This demonstrates how creators have evolved from content producers into powerful drivers of the digital economy and modern brand communication.
Against this backdrop, the FINNIX app, a humanized-AI lending platform under MONIX Co., Ltd., part of SCBX Group, and Tellscore Co., Ltd., a leader in Influencer Hiring Automation, have extended their previous collaboration. Building on a successful initiative that enabled FINNIX customers to apply as creators and receive review assignments through Tellscore platform, the companies have now introduced “The Creator Lab.” FINNIX customers with high potential were selected to participate in workshops designed to cover the entire creator journey, from receiving briefs and producing real assignments to income and tax management, empowering participants to transform digital skills into sustainable income.
Thiranun Arunwattanakul, Chief Operating Officer of MONIX Co., Ltd., stated, “FINNIX and Tellscore share a mission to empower creators and underserved individuals to grow their digital skills into stable income. We believe everyone can become a creator with the right support. That is why we built The Creator Lab. For FINNIX, Influencer Marketing is more than a communication tool, it is a potential career path that can open doors for our customers, especially those looking to increase their income through existing skills. This program aligns with MONIX’s F.I.R.E. ecosystem strategy (Finance, Intel, Reward, Empowerment), particularly the Empowerment pillar, which focuses on developing career skills alongside financial literacy. We do not just teach how to earn money, we teach how to manage it. Since creator income can fluctuate, it is important to understand taxes, income allocation, and financial discipline. This inspired how we designed the workshop content to match creator behaviors.”
Suvita Charanwong, CEO and Co‑Founder of Tellscore Co., Ltd., added that one of the key challenges in today’s Creator Economy is enabling creators to sustain long-term careers, not merely as a side activity, but as recognized professionals supported by a structured ecosystem.
“Many creators possess strong content capabilities and are able to generate revenue. At the same time, there is an opportunity to further strengthen financial planning and long-term income management. The Creator Lab was designed as an upskilling platform that connects content expertise with income opportunities, while providing clearer visibility into professional growth pathways. Tellscore’s role extends beyond serving as a strategic partner for brands. We also focus on developing career systems that enable creators to build consistent income and financial stability. Partnering with FINNIX allows us to connect career opportunities with financial foundations. These foundations are essential for sustainable growth.”
The program features three workshops designed as a full creator career pathway:
1) Influencer Power‑Up: Learn how to receive assignments, collaborate with agencies, and understand the creator’s role within the Marketing Funnel. Led by Sitanan Chaikittikorn, Co‑Managing Director and Partnerships Manager, Tellscore.
2) Boost Your Content: Hands-on content creation with insights on personal identity building and brand collaboration. Led by Thammachad Yothajul, the Creator of the Year – TikTok Award 2022.
3) Money Hero: Income planning and tax management, including practical money‑management techniques. Led by Natthapong Inpo, Head of Marketing, MONIX.
The Creator Lab provides FINNIX customers with a pathway to becoming full‑fledged professional creators through practical knowledge covering job acquisition, content production, and financial management, key foundations for success in Thailand’s rapidly growing Creator Economy. Those interested can learn more about the program and financial literacy at www.finnix.co. Brands seeking influencers for campaigns can visit www.tellscore.com/th/.
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