Mitihoon – Central Pattana Plc., Thailand’s leading real estate developer for sustainability, reaffirmed the success of its retail-led mixed-use development model, which continues to drive impact across all dimensions nationwide. At its 2026 annual press conference, the company unveiled its vision of a “Future-Led Ecosystem,” alongside landmark masterplans for mega-scale projects in Bangkok, Chiang Mai, Phuket and Khon Kaen. Central Pattana also outlined its continued ambition to elevate Bangkok and Thailand onto the global stage, supported by further expansion across its real estate portfolio, including offices, hotels and residential developments, all demonstrating sustained growth.
To watch the video, click here: https://youtu.be/ZAtWAsEZ-2Q?si=pgIXjBTVnfFBeLMS ,
https://youtu.be/10xPJKjGNzk?si=kK7LSlZzaRG3vlXW
Ms. Wallaya Chirathivat, President & CEO of Central Pattana Plc., said: “Central Pattana is proud that our development projects have contributed to shaping neighbourhoods, cities and the nation. Our pioneering retail-led mixed-use development model has demonstrated clear and sustained success over the past 45 years, with a portfolio of 142 projects, comprising 45 shopping centres, 16 community malls, 11 office buildings, 17 hotels and 53 residential developments—covering all aspects of modern living. We continue to advance our five-year investment plan (2026–2030), valued at THB 110 billion, and expect our mixed-use developments to grow to 33 projects by 2030.
Sustainability remains at the core of our strategy. We have contributed to the creation and distribution of income across a supply chain supporting more than 1.5 million jobs, and we are progressing towards our net-zero 2050 target, as previously announced.”
Mr. Chanavat Uahwatanasakul, President, Retail and Development of Central Pattana Plc., said: “Building on Central Pattana’s founding vision of contributing to national prosperity, we have transformed our shopping centres into ‘Centre of Life’ for communities across Thailand. Today, we must look further ahead to prepare for rapid change.
Our mega-scale, mixed-use urban transformation projects are designed to create cities with a high quality of life, anchored by a ‘Future-Led Ecosystem’. We are advancing a series of landmark masterplans to elevate urban development and position Bangkok and Thailand on the global stage.
Beginning in Bangkok, we have developed the city through a strategic ring, covering every corner of the capital. We have established interconnected lifestyle destinations and economic networks, anchored by the Super Core CBD—comprising centralwOrld, Central Embassy and Central Park—a new global landmark connecting Chidlom, Ratchaprasong, Silom and Rama IV, with plans to extend towards Rama I to further strengthen Bangkok’s position as a global magnet.
At the same time, we are expanding into emerging districts such as Rama 9 and Ladprao–Phahonyothin, while transforming northern Bangkok through the development of the largest future city we have ever undertaken.”
Mega-Scale Urban Transformation Projects — Expanding CBDs Across Bangkok
1.The mega-scale “City of the Future” project represents a major transformation of northern Bangkok, guided by the concept of a “Future Vision of Urban Living.” Located in the Rangsit area, it is the largest development ever undertaken by Central Pattana and the Central Group.
The project spans 750 rai of land, with direct access to Phahonyothin Road, the Tollway and the M6 Motorway (Bang Pa-in to Korat), and is well connected to the SRT Red Line (Rangsit–Thammasat). It is also situated near leading educational institutions, including Thammasat University, Bangkok University and Rangsit University.
Designed to elevate quality of life while redefining the future of urban living, the project is grounded in the principles of global livable cities. Its urban planning approach incorporates four key pillars:
- Nature-Integrated Living: expansive green spaces and public areas that promote wellbeing and longevity
- Multi-Generational Living: inclusive infrastructure and universal design supporting all age groups
- Sustainable Living: environmentally responsible systems and efficient urban management
- Walkable & Connected Living: a truly walkable environment that reduces vehicle dependency and pollution, designed as an open city for all, while serving as a dynamic economic and lifestyle hub, anchored by a super-regional mall that will generate significant employment opportunities
2.The Central GR9 mixed-use project — a “Future District” set to elevate the Rama 9 area into a leading CBD of the future.
Central GR9 spans 73 rai, with a total gross building area (GBA) of 1.1 million sq m. The development integrates Central Rama 9 shopping centre with three office buildings—G Tower, R House (formerly Unilever House) and The Ninth Tower—forming a central hub for business, lifestyle and economic activity.
In the first phase, the retail component of Central Rama 9 will be transformed and expanded, with a phased reopening beginning in early 2028. Subsequent phases will introduce residential developments and additional amenities, further shaping Rama 9 into a fully integrated “Future District” that seamlessly connects all aspects of urban life.
3.The Central District — a major collaboration to redefine Ladprao–Phahonyothin as a unified urban ecosystem
Central Pattana is undertaking a large-scale collaboration to transform the Ladprao–Phahonyothin area into “The Central District.” Central Ladprao will be transformed alongside the development of The Central Phahonyothin, creating a unified ecosystem that enhances the district’s economic potential.
Together, the two projects span 96 rai, with a combined gross building area (GBA) of 770,000 sq m—comparable in scale to centralwOrld.
The Central – The Flagship of the Future will become one of Bangkok’s largest and most advanced retail complexes, bringing together flagship stores and new retail experiences, while Central Ladprao will continue to leverage its strong and affluent customer base.
New mixed-use developments opening in mid-2026
- Central Northville – A major transformation of the existing site into the largest mixed-use development in the heart of Nonthaburi, spanning 59 rai with a GBA of 210,000 sq m. The project comprises a shopping centre and the PHYLL condominium—Thailand’s first residential project to integrate a biophilic design concept, blending nature with indoor–outdoor living for all generations. The retail component is scheduled to open in July 2026 and will feature highlights including D-Sports Stadium, the largest Japanese-style indoor sports and gaming centre in Thailand; the largest Fitness First in Nonthaburi; a new-format Pilates studio; and a curated food destination featuring brands such as Solsot, Katsu Midori, Momo Paradise, Shabu Baru, Saemaeul, Eat Am Are, CHAGEE and SF Cinema.
- Central Khon Kaen Campus – Reflecting the vision that quality of life extends beyond Bangkok, Central Pattana’s second project in Khon Kaen is a mixed-use development spanning 30 rai with a GBA of 62,000 sq m. The project integrates a shopping centre, a 33-storey PHYLL condominium and the first GO! Hotel in northeastern Thailand. Located near Khon Kaen University and Srinagarind Hospital, it is designed as an inclusive destination featuring the city’s first indoor garden and a dedicated “Intellectual Exchange and Creative Community” space for younger generations. Scheduled to open on 20 May 2026, the project will feature attractions including Xventure, a new active-play concept; Jetts Fitness, the province’s first 24-hour fitness centre; restaurants such as Shabu Baru (first in Khon Kaen) and Pasta Ama; alongside fashion and lifestyle brands including Adidas Kids, Cath Kidston, Daddy & The Muscle, Matchbox, KIS, Freak, Anta, Journal and SUNNIES, as well as local favourites such as From Scratch, Kin Matcha, Long Pizza, Luca, Matchong Matcha, Sei Scoop and Trinity.
Landmark masterplans in eastern Bangkok and key tourism destinations
- The New Central Bangna – A 50-rai mixed-use redevelopment with a GBA of 300,000 sq m, integrating retail, offices and residential components. Building on the success of ESCENT Bangna, the project will further expand residential offerings adjacent to the shopping centre.
Data from The1 indicates that Central Bangna ranks among the top-performing centres, with over 85% of customers comprising affluent families, reflected in strong purchasing power, brand loyalty and sustained engagement—even during renovation.
The transformation is scheduled for completion in Q4 2026, introducing new brands across food, fashion and lifestyle, including SUSHIRO, SOLSOT, YONNY, CRUMBS, NEO RAMEN, Victoria’s Secret, Bath & Body Works, DARKS, SUNNIES WORLD, and Thailand’s first standalone “NO Brand” store at Tops Central Bangna.
- Central Chiangmai Airport – Undergoing its most significant transformation in 30 years, the project is being repositioned as a mixed-use lifestyle destination integrating retail, tourism, convention and lifestyle spaces. The development spans 130 rai, with a GBA of 173,000 sq m.
The project has attracted leading brands including MUJI (flagship store, the largest in northern Thailand) and HarborLand, alongside popular dining brands such as CHAGEE, Sushiro, Bearhouse, Boost Juice, Gaga, Koi Thé, MIXUE, Naisnow, Potato Corner and The Baristro.
It also introduces “Chantaros,” a Thai restaurant under the Michelin-recognised Ekachan brand, and “Saneh Thai Cuisine,” a Michelin-listed halal restaurant from Chiang Mai. Fashion and sports brands include Uniqlo, Adidas, Nike and PUMA, alongside beauty brands such as BEAUTRIUM and JUNG SAEM MOOL, as well as curated tourist zones including Hug Thai, Hug Craft and Good Goods.
- Central Phuket – A major expansion and new masterplan spanning 110 rai, with a GBA of 500,000 sq.m., positioning Central Phuket as one of the world’s leading luxury destinations outside Bangkok. Designed as a new downtown district, the project integrates luxury retail, hospitality, residential and cultural experiences, reinforcing Phuket’s role as a global coastal city while driving long-term economic growth and job creation.
Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Plc., said: “On the occasion of Central Pattana’s 45th anniversary, we have established ourselves as pioneers in district development, creating Centres of Life nationwide, with over 510 million visits annually—equivalent to 1.5 million visits per day—and more than 70 million tourist visits each year. We continue to elevate our role as a masterplanner, delivering mega-scale developments aligned with global standards seen in cities such as Singapore, Tokyo and Copenhagen. Our transformation projects continue to deliver strong results, as seen at Central Pinklao, which recorded nearly 2 million visitors in Q4 2025, alongside sustained sales growth for partner stores. Through The1 ecosystem—now with over 23 million members—and The1 Biz platform, we are strengthening our B2B2C capabilities, driving customer traffic, spending and loyalty across more than 1,400 partner brands.”
Mr. Isareit Chirathivat, Head of Leasing – Fashion & Luxury of Central Pattana Plc., said: “Central Pattana aims to be a long-term success partner for our tenants through an AI- and data-driven ecosystem. For example, Central Bangna has a strong affluent customer base, with over 85% from the wealth segment and more than 70% remaining loyal even during renovations. At Central Chaengwattana, customer traffic increased by 40% within six months post-renovation, driven by growth in food and fashion categories, as well as the introduction of ‘Lopia’, Thailand’s first branch of the Japanese supermarket chain—highlighting the strength of the Japanese expatriate community in the area.”
Ms. Naparat Sriwanvit, Chief Finance Officer and President Hotel and Office Businesses of Central Pattana Plc., said: “We operate 11 Grade-A office buildings in prime Bangkok locations and continue to be trusted by leading global companies. Occupancy rates remain strong, and we are expanding in line with the city’s growth, particularly through the Central GR9 project, which will reinforce Bangkok’s emerging CBD. In the hotel segment, we will operate 17 properties nationwide by the end of 2026, including Oakwood Central Hat Yai and five new GO! Hotels opening this year across Khon Kaen, Nakhon Sawan, Chiang Rai, Chiang Mai and Ayutthaya. We also plan to partner with new global hotel brands to support future mega-projects.”
Mr. Kree Dejchai, President, Residence Business of Central Pattana Plc., said: “Our residential business has delivered strong and consistent growth over the past decade, with more than 10,000 households now part of the Central ecosystem. We continue to expand our portfolio across brands including ESCENT, PHYLL and premium-luxury housing, with plans to reach 53 projects across 21 provinces by 2026. Upcoming developments include a 33-storey PHYLL condominium in Khon Kaen and a new project in Nakhon Pathom, targeting the wealth segment and building on the success of ESCENT and NIRATI.”
Guided by its philosophy “Imagining better futures for all,” Central Pattana has invested more than THB 5 billion in infrastructure, public spaces and education over the past 45 years, while maintaining its position among the DJSI Best-in-Class real estate companies globally for eight consecutive years.
Through Central Pattana Green Growth, the company is advancing towards its net-zero 2050 target, while leveraging data and AI through The1 and The1 Biz platforms to build “The Ecosystem for All,” enabling sustainable growth across all sectors.
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