Mitihoon – Siam Commercial Bank (SCB) continues to reinforce its leadership in Thailand’s retail banking sector through the successful execution of its “Digital Bank with Human Touch” strategy. By leveraging advanced artificial intelligence (AI) and machine learning, SCB enhances the end‑to‑end customer experience—from hyper‑personalized financial product design to seamless omni‑channel banking. This progress is driven by close, end‑to‑end collaboration across sales channels, products, and services, enabling a unified operating model that improves efficiency and delivers holistic, customer‑centric financial solutions across all life stages. Despite macroeconomic headwinds and a softened real estate market, this integrated approach enabled SCB to maintain its leadership in retail lending, particularly in the mortgage segment, throughout 2025.
Mr. Vitoon Pornsakulvanich, Chief Consumer Banking Officer, Siam Commercial Bank, said, “These four international awards are a strong validation of how collaboration across our Consumer Banking organization translates into real outcomes for customers and the Bank. By aligning teams across channels, products, and data‑driven capabilities, we have been able to deliver seamless customer journeys, strengthen portfolio quality, and sustain mortgage growth even in a challenging environment. As we continue to embed AI, analytics, and responsible lending practices into our operations under the ESG framework, our focus remains on creating practical, relevant financial solutions that support sustainable homeownership, long‑term wellbeing, and inclusive economic growth for Thailand.”
SCB’s Four Prestigious International Awards include:
- Best Retail Bank (Thailand) – awarded by Retail Banker International (received for the 6th consecutive year)
- Best Retail Bank (Thailand) – awarded by World Economic Magazine (received for the 5th consecutive year)
- Best Product of the Year: Loans & Mortgage – awarded by Global Business Magazine (received for the 2nd consecutive year)
- Best Mortgage in Thailand – awarded by Global Business and Finance
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