Mitihoon – Ms. Chitravinee Vannakorn, First Senior Vice President of KBank, represented the Bank in receiving the GEN Z TOP Brand Award 2026 in the ‘Bank’ category. This award recognizes the Bank as the brand that is winning the hearts of Gen Z consumers in 2026. The ranking is based on a nationwide survey of satisfaction and consumer behavior among Gen Z (those born between 1997 and 2012), with a sample size of more than 2,000 respondents. The study aims to decode the mindset behind Gen Z purchasing decisions through both qualitative and quantitative in-depth analysis. This recognition reflects the Bank’s success in the timely delivery of financial services and communications that effectively resonate with youths. The event was recently organized by the Brand Buffet website in collaboration with INTAGE (Thailand) and Wisesight at SCBX NEXT TECH, Siam Paragon.
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