Mitihoon – Bangkok, October 9, 2026 – CP AXTRA Public Company Limited, operator of the Makro and Lotus’s wholesale and retail businesses, invites viewers to discover a new perspective on reducing food waste through the launch of “ลดทิ้ง สร้างค่า AXTRA GREEN”, a new sustainability TV scoop airing on TNN16. Bringing environmental issues closer to everyday life through fun, engaging and easy-to-understand storytelling, the scoop takes audiences on a journey to uncover the hidden value of surplus food and explore how proper sorting and management can transform food that might otherwise go to waste into valuable resources that benefit society. The scoop airs every Saturday during TNN Evening News at 6:00 p.m. on TNN16, premiering on Saturday, October 10, 2026.
Every day, surplus food that could still serve a useful purpose risks becoming waste without proper management. “ลดทิ้ง สร้างค่า AXTRA GREEN” takes viewers behind the scenes to explore the journey of surplus food, from sorting at the source and systematic management to redistribution through partner organizations and networks for appropriate use. The scoop highlights how responsible food management can help reduce unnecessary food waste while creating meaningful value for people, communities and society.
Kicking off the first episode is special guest “Gunner–Natthasakon Chaiyaroj”, a young actor representing the new generation, who joins the journey to explore a simple yet thought-provoking question: “What new value can we create from something that is about to be thrown away?” Through an engaging exploration of the surplus food management process, Gunner takes viewers from the initial sorting stage to the redistribution of surplus food for further use, revealing how food that might otherwise become waste can be given a new purpose. The episode also highlights the importance of sorting at the source as a key step in reducing food waste and making the most of valuable food resources.
“ลดทิ้ง สร้างค่า AXTRA GREEN” reflects CP AXTRA commitment to making sustainability more accessible and engaging for wider audiences. By combining entertaining storytelling with practical environmental insights, the scoop aims to raise awareness of food waste and inspire viewers to recognize the value of food resources beyond their initial use. It also encourages responsible consumption and food management, from mindful use and proper sorting to redistribution, helping ensure that valuable resources are utilized to their fullest potential.
Don’t miss the premiere of “ลดทิ้ง สร้างค่า AXTRA GREEN” EP.1, presented by CP AXTRA, on Saturday, October 10, 2026, during TNN Evening News at 6:00 p.m. on TNN16. Join Gunner on a journey to discover the answer to one intriguing question: “Can something destined to be thrown away find a new purpose and create value once again?”
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