Mitihoon – Students are the most active audience among all Maxim Thailand clients. Building on this data, the company is launching a 15% discount on rides and delivery for 30 days, with total savings of up to 1,000 Thai baht. The offer is valid from October 1 to November 30, 2026, in nine cities across the country.
Working adults aged 26–40 are Maxim’s largest user group (43.1%), followed by students and young people aged 11–25 (33.1%) and adults aged 41–60 (23.9%). However, in terms of the number of orders, students outpace all other groups: there are fewer of them on the platform, but they account for about 42% of orders. The reason lies in their daily schedules: demand for rides among students peaks in the afternoon and after classes, whereas among working adults it is concentrated around rush hours. The period after school becomes a key window for transport — e-hailing helps students adapt their travel to their class schedules and everyday errands.
Student demand is especially notable in Hat Yai: there, students make up 38% of all users in the city, reflecting diverse mobility needs in an area with universities, commercial zones, and active urban life.
The promotion is available in nine areas across Thailand: Chiang Mai, Chiang Rai, Lampang, Phitsanulok, Hat Yai, Songkhla, Khon Kaen, Nakhon Ratchasima, and Udon Thani. Promo codes are distributed through Maxim’s school and university campaigns, social media channels, and influencer partnerships. To redeem the discount, users can enter their promo code in the “Promo Codes” section of the Maxim app.
Mr.Pongpath Aksaraworakarn, Managing Director of Maxim Thailand, said;
“We see the future of e-hailing in building a mobility ecosystem that understands people and changes together with their lifestyles. Students are playing an increasingly important role in shaping modern patterns of movement. By integrating technology and innovation, Maxim strives to improve the travel experience today and lay the foundation for more flexible solutions that match people’s lifestyles in the future.”
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