Mitihoon – AIS, in collaboration with the Tourism Authority of Thailand (TAT), has launched the ‘Sukjai Travel Thailand – Aunjai Everywhere’ campaign to spark a new wave of domestic tourism in 2025. The campaign highlights the unique charm of Thai destinations—both major cities and emerging travel hotspots—inviting tourists to discover them through a seamless, digitally connected experience powered by AIS’s intelligent network. Aligned with the government’s tourism development policy, the initiative aims to position Thailand as a premier regional tourism hub while ensuring sustainable income distribution to local communities. The campaign kicks off with the first event on Banthat Thong Road: “Aunjai Check-in, Enjoy and Earn Points“, offering tourists a variety of delicious rewards and exclusive privileges.
Thapanee Kiatphaibool, Governor Tourism Authority of Thailand (TAT), stated, “TAT is committed to leveraging the power of tourism as a key mechanism for stimulating the national economy. The organization is focused on designing tourism experiences that meet the needs of modern digital-era travelers. Emphasis is being placed on integrating technology into Thai tourism to support both domestic and international travelers, enhancing convenience and safety through advanced technological solutions. A robust communications and internet network is therefore a critical component.
The ‘Sukjai Travel Thailand – Aunjai Everywhere’ project is a collaboration between TAT and AIS, aimed at promoting Thailand’s tourism industry. Recognizing AIS’s capabilities in supporting tourism through digital privileges and the expansion of internet and 5G networks across popular destinations, the initiative seeks to ensure that travelers feel happy and secure. This project helps deliver safe and seamless travel experiences, reinforcing Thailand as a beloved destination for global travelers and fully energizing the tourism sector during the Amazing Thailand Grand Tourism and Sports Year 2025”.
Somchai Lertsutiwong, Chief Executive Officer of AIS, stated “Under AIS’s vision of ‘AI for a Sustainable Nation’, we are committed to harnessing the power of intelligent networks and AI to drive sustainable growth across all sectors of Thailand. The tourism industry is a key focus, as we believe that high-quality connectivity forms the foundation for an exceptional travel experience.
We are honored to collaborate with TAT on the ‘Sukjai Travel Thailand – Aunjai Everywhere’ initiative to digitally enhance the Thai tourism industry. This project aims to position Thailand as a leading global travel destination through our ‘3 Must-Haves’ approach:
- Aunjai Travel – AIS ensures seamless connectivity for all communications through its advanced digital services that offer convenience, safety, and continuous accessibility along every travel route. The launch of “Nong Sukjai x Aunjai”—check-in mascots at over 100 unique, UNSEEN landmarks
- Strong Network Coverage – Our intelligent 5G network now covers the entire country, ensuring continuous connectivity across all key destinations and major festivals nationwide.
- Exclusive Experiences – Travelers will enjoy exclusive privileges through our extensive partner network via AIS Points, redeemable with over 1,000 partner brands and 30,000 stores across Thailand, tailored to diverse lifestyles — whether local or international. AIS also enhances culinary journeys in popular districts and collaborates with more than 30 leading global telecom partners, promoting Thailand to over 1.2 billion foreign mobile users, who can enjoy seamless connectivity and ongoing privileges while visiting.
Prapat Siangjan Chief Retail Management Officer AIS, stated “To reinforce our position as the destination that seamlessly connects every aspect of the Thai digital lifestyle, AIS is proud to deliver comprehensive services and exclusive privileges. This collaboration highlights our commitment to advancing a sustainable tourism ecosystem in Thailand, beginning with the first activation on Banthat Thong Road—a popular area among food lovers and younger generations. Partnering with the Banthat Thong Business Entrepreneurs Association, we are introducing three year-round campaigns offering exclusive benefits:
- Aunjai Check-in, Enjoy Earn & Burn Points @ Banthat Thong: Featuring 10 Aunjai check-in points along Banthat Thong Road. Visitors can scan a QR code via myAIS app to earn up to 50 AIS Points. Completing all 10 check-ins unlocks a free signature dish from participating restaurants for the whole month of June 2025. In addition, customers can redeem just 40 AIS Points for a THB 40 discount at over 100 popular restaurants in the area—valid through the end of the year.
- Free Delicious Across Thailand: Expanding point redemption nationwide at top eateries across 87 local festivals in 59 provinces. Use 40 AIS Points to receive a THB 40 discount on meals all year long.
- Exclusive Experiences for International Tourists: AIS LUCKY TOURIST SIM users receive special perks that reflect Thailand’s soft power—such as discounts on entry to Rajadamnern Muay Thai Stadium and Khao Kheow Zoo, King Power vouchers, complimentary Central lounge services, and free travel insurance.”
Sittichan Wutthipornkul Advisor to the Banthat Thong Road Entrepreneurs Association, stated “First of all, we sincerely thank AIS and TAT for choosing us to kick off the campaign ‘Aunjai Check-in, Enjoy Earn & Burn Points @ Banthat Thong’ not only offers valuable experiences for both Thai and international tourists, but also boosts sales and gives local businesses the opportunity to reach new customers from around the world. This initiative has brought renewed vibrancy to Banthat Thong and stimulated the local economy. We sincerely thank TAT and AIS for elevating this vicinity into a truly complete destination—perfect for both dining and travel.”
“We deeply appreciate TAT’s trust and the opportunity to contribute to advancing Thailand’s tourism industry. We are confident that this collaboration will yield tangible benefits for tourists, local entrepreneurs, and the overall Thai economy.” Somchai concluded
For more details about the Sukjai Travel Thailand – Aunjai Everywhere’ campaign, visit http://ais.th/consumers/campaign/aisxtat
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