Mitihoon – CIMB THAI Bank is redefining digital banking with a customer centric mobile application designed to give users complete control over their financial lives. With powerful features that go far beyond everyday banking, the CIMB THAI App enables customers to save, invest, access credit, and manage money entirely by themselves.
Mr. Tan Keat Jin, Senior Executive Vice President, Head of Consumer Banking of CIMB THAI Bank stated that the app continues to evolve with new features that reflect real customer needs, in line with the bank’s vision to be ‘a Digital–led Bank with ASEAN Reach’. CIMB THAI is one of the few licensed banks in Thailand offering self–service bond investment, allowing users to subscribe to Government Savings Bonds directly via mobile. Additionally, users can invest in both primary and secondary bonds through the app. Bond related transactions have grown at a remarkable of 104%. Coming soon, customers will even be able to sell their bonds on the secondary market through the app, giving retail investors full control.
CIMB THAI App also supports Custodian account opening for investment purposes. Customers can invest in Open Architecture mutual funds from top asset management firms, and access insurance products from trusted partners. These services align with the app’s mission to become a one top platform for retail investors.
When liquidity is needed, customers can use the Self–Apply service to request unsecured personal loans directly from their phones through a simple five step application process, with loan decisions provided within just three working hours. The service is available 24 hours a day, designed to be simpler, better, and faster.
As mobile banking becomes a more central part of everyday life, CIMB THAI is also introducing new security features— App Lock and Money Lock — which allow customers to instantly activate or deactivate selected transaction services for added peace of mind.
“We created the CIMB THAI App with a truly customer centric design. Our goal is to be more than a financial tool. We want to be a true life companion that empowers people to gain financial freedom faster, so they can live life their own way,” said Mr. Tan Keat Jin.
With more than 90% of retail transactions now taking place via mobile, and digital usage growing at 75% annually, CIMB THAI continues to lead in digital adoption. To reinforce the app’s role as a lifestyle enabler, the bank recently launched a bold new campaign that reimagines financial freedom as the freedom to live. Three short films highlight a First Jobber, a Manager, and a Business Owner each finding freedom — whether to sleep in, play more, or travel — all made possible by the CIMB THAI App.
The campaign also made headlines with a creative public installation. A real bed was placed in the center of a shopping mall with the bold message, “If you want to sleep, then sleep.” This striking activation invited people to reflect on how the right digital banking partner can support not just their finances, but their lifestyle. With features that simplify money management and empower life on your terms, the CIMB THAI App is truly a must-have. It is now available on the App Store, Google Play, and HUAWEI AppGallery. Start sleeping, playing, and growing your wealth — your way.
You can now watch CIMB THAI’s latest TV commercials at:
https://www.facebook.com/share/v/1AdcUWStM9/
https://www.facebook.com/share/v/1FpZcjkSCw/
https://www.youtube.com/watch?v=3S15V7vm2Lw
https://www.youtube.com/watch?v=x1JdsSnv8iY
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