Mitihoon – 24 June 2025 in Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), Thailand’s leading integrated lifestyle real estate group, and Big C Supercenter Public Company Limited (Big C), a leading retail business under the BJC Group, today announced the official launch of “Big C at Phenix” this innovative hypermarket occupying a total area of over 3,000 square meters within the Phenix, strategically located in Pratunam, represent a milestone advancement in retail and culinary experiences in central Bangkok.
Positioned as a “Foods Destination For All,” Big C at Phenix offers a seamlessly integrated experience that blends retail, tourism, and culinary elements, catering to both B2C and B2B customers. With over 50,000 food SKUs, the store reinforces the project’s role as a key platform serving the needs of individual consumers and corporate clients alike. To mark this auspicious occasion, AWC is supporting the launch of the new branch by purchasing food ingredients and other products from Big C at Phenix and implementing an efficient strategic sourcing plan to accommodate future growth.
Mrs. Wallapa Traisorat, Chief Executive Officer and President, Asset World Corp Public Company Limited (AWC), stated, “We are honored to collaborate with Big C Supercenter in launching Big C at Phenix, a landmark anchor within this flagship project in the heart of Bangkok’s Pratunam. This partnership brings to life our shared vision of creating an integrated food destination that unites culinary, retail, wholesale, and tourism experiences. With over 50,000 food SKUs, Big C at Phenix plays a pivotal role in building a robust food ecosystem—seamlessly connecting food producers, buyers, end consumers, and global travelers through an integrated retail and wholesale platform. This collaboration further enhances Phenix’s positioning as a culinary landmark and supports Thailand’s national agenda to establish Bangkok as a premier global food destination—while simultaneously driving economic growth, tourism, and community development.”
Mrs.Thapanee Techajareonvikul, Executive Vice Chairman Big C Supercenter Public Company Limited, shared that Big C Supercenter continues to strengthen its retail strategy, with the official launch of its latest branch “Big C at Phenix” This new opening responds to growing demand from both Thai consumers and international tourists, strategically located in a high-potential area at the heart of Bangkok’s Pratunam, a bustling neighborhood surrounded by residences, hotels, and condominiums, and offering convenient access to key transportation links including the BTS Skytrain and the Airport Rail Link.
Operating daily from 10.00 am. to 10.00 pm., Big C at Phenix occupies the ground floor of the Phenix and offers a comprehensive “Eat, Travel, Shop” experience. A distinctive feature is the Live Promotion Corner, designed to facilitate real-time livestreaming on digital platforms such as TikTok and Instagram Live, bridging physical retail with digital engagement to meet the expectations of modern consumers. In addition, Big C at Phenix offers a curated selection of products sought after by both international tourists and Thai consumers, including traditional Thai snacks and dried fruits.
This strategic partnership between AWC and Big C Supercenter represents a shared commitment to advancing Thailand’s economic, tourism, and retail sectors. By empowering local businesses and delivering innovative retail solutions, the collaboration supports the Phenix’s evolution into a globally recognized Food Ecosystem Destination, fostering sustainable growth within Thailand’s food and retail industries.
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