Mitihoon – KTC reports robust growth in entertainment spending, with member transactions in this category more than doubling in the first half of the year. This surge underscores the modern consumer mindset that “experience is an asset.” KTC is advancing partnerships with global brands to offer members exclusive privileges and elevated experiences, fostering emotional engagement that resonates with individual passions and lifestyles.
Miss Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, stated, “Recent spending data highlights a shift in consumer behavior, with more people choosing to invest in experiences rather than products. From the past 7 months (January to July 2025,) credit card spending in the entertainment category grew by 40% year-on-year. Notably, spending at movie theaters rose by 60% between May and July, while KTC FOREVER points redemption in the movie category increased by 50%. These figures affirm the growing demand for entertainment-driven experiences. KTC is committed to aligning with this lifestyle trend by offering privileges that truly match individual preferences, fostering long-term engagement with our members. This new campaign underscores our strategy to link spending with world-class experiences, delivering genuine value to members while setting a key benchmark for the credit card market this year.”
Under the “Major Cineplex x KTC Presents – Your Trip of Fun and Fear: ‘Death Whisperer’ at Universal!” campaign, KTC credit cardmembers with the 2 highest accumulated spending across Major Cineplex, Blu-O, Sub-Zero, restaurants, shopping, travel, and entertainment categories (minimum 20,000 baht) between August 15 to 31, 2025, will each receive a 3-day, 2-night Singapore travel package for 2. There are 2 prizes available, with a total value of over 160,000 baht. The trip will take place from September 26 to 28, 2025 (limited to 1 prize per member, including primary and supplementary cards), highlighted by an exclusive visit to Universal Studios Singapore’ Halloween Horror Nights 13. This year, the event features “Death Whisperer; Tee Yod,” Thailand’s iconic horror film, reimagined as a haunted house, bringing to life 8 unforgettable movie scenes. The attraction runs from September 26 to November 1, 2025. Register via https://ktc.promo/teeyod-pr
For more information, visit www.ktc.co.th or contact KTC PHONE 02 123 5000. To apply for a credit card, click the link: https://www.ktc.co.th/apply/credit-card or visit any “KTC TOUCH” branches nationwide. It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.
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