Mitihoon – As Thailand’s leading digital service provider, AIS is committed to promoting the safe, responsible, and appropriate use of digital technology for its customers and the Thai people. The company has released the “Thailand Cyber Wellness Index 2025”, now in its third year, based on a nationwide survey of 66,302 respondents across all 77 provinces. The index reflects the knowledge, skills, and behaviors of Thai people in using digital technology safely, ethically, and with respect for the rights of others. AIS envisions this index as a “compass” to guide policy-making, education, communication, and collaboration among the government, private sector, and civil society—working together to foster a safe and sustainable digital society.
This year’s survey reveals that the majority of Thais remain at the basic level of digital wellness (Basic), scoring 0.70, though showing an improving trend compared to the previous year. Vulnerable groups—particularly children, adolescents, and the elderly—continue to face high risks and urgently require targeted support to strengthen their digital skills. In the areas of Digital Communications & Collaborations and Digital Rights, most respondents lack in-depth understanding of key issues such as privacy rights, freedom of expression, responsible decision-making, and equal access to information. This highlights the pressing need to raise awareness of individual rights and the importance of respecting the rights of others—laying the foundation for a more responsible and sustainable digital culture within Thai society.
Saichon Submakudom, Head of Corporate Communication and Public Affairs Business Unit at AIS “AIS has consistently prioritized promoting the safe, responsible, and rights-respecting use of digital technology through initiatives such as the AIS Aunjai Cyber program. The development of the Thailand Cyber Wellness Index (TCWI) serves as an important tool for monitoring the digital wellness of Thai people across multiple dimensions amid the rapid evolution of technology. This year, we introduced an additional assessment on AI Literacy, a critical skill in today’s era. Findings revealed that Thais scored an average of 3.18 out of 5.00, placing them at a moderate level. However, the lowest scores were observed among children aged 10–12 and individuals over 40, underscoring significant gaps in understanding AI technologies and the risks of inappropriate usage. Promoting AI literacy has therefore become a key priority to prepare Thai digital citizens to face the future with confidence, resilience, and safety.
In addition, we have collaborated with King Mongkut’s University of Technology Thonburi (KMUTT) to conduct experimental research testing the hypothesis that participation in the Aunjai Cyber curriculum can help enhance digital wellness. The results confirmed that learning through the Aunjai Cyber program significantly contributes to improving participants’ digital wellness. AIS firmly believes that building a safe digital society—one that respects rights and ensures inclusivity—must begin with education and the development of digital skills tailored to different age groups. This is particularly critical for vulnerable groups such as children and the elderly, who require dedicated and continuous support.”
The Thailand Cyber Wellness Index is the nation’s first comprehensive and systematic tool for assessing digital wellness across all dimensions. It is not merely a set of indicators, but a vital instrument that enables the country to design effective policies and measures at both national and community levels—ranging from education and public communication to curriculum design and the development of digital services that truly meet the needs of target groups. Moreover, the index plays a critical role in narrowing the digital divide and strengthening the nation’s cyber resilience in the long term.
Those interested in checking their own level of digital wellness can visit https://aunjaicheck.ais.th
Full details of the Thailand Cyber Wellness Index 2025 study are also available at https://sustainability.ais.co.th/th/sustainability-projects/thailands-cyber-wellness-index
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