Mitihoon – For a growing number of modern travelers, the question is no longer just “Where to go?” but also “How to get the most value out of every purchase?” Credit card reward points are rapidly emerging as a form of “travel currency,” enabling consumers to turn everyday spending into flight tickets, hotel stays, seat upgrades and other premium travel experiences.
Gen Y–Z Redefine the Value of Travel
Younger professionals, particularly those in Generations Y and Z, are increasingly using reward points to transfer into airline miles rather than redeeming them for conventional gifts. The appeal lies in value: miles can be exchanged for free or discounted air tickets, upgrades to business class, hotel reservations, or exclusive perks such as airport lounge access and additional baggage allowance. The result is a more premium travel experience at a fraction of the usual cost and sometimes at no cost at all.
From Daily Spending to Global Travel
An example is Krungthai Card Public Company Limited (KTC), which allows members to earn one KTC FOREVER point for every 25 baht spent. Points can be transferred to airline partners including AirAsia, Bangkok Airways, Thai Airways and more than a dozen other global carriers, as well as five leading international hotel chains. This means that routine expenses from fuel purchases to online shopping can be converted into affordable or even free travel.
KTC also offers one of the widest ranges of airline transfer partners among Thailand’s financial institutions. Members may transfer points via the KTC Contact Center to hotel partners for room redemptions, often at competitive conversion rates.
From Perks to Strategy
Marketing analysts say the trend reflects a shift in consumer behavior towards what is being called “Experience with Value.” Loyalty programs operated by financial institutions, airlines and hotels are becoming key drivers of tourism spending, while also helping travelers reduce out-of-pocket costs.
Reward points, once regarded as minor perks, are now viewed as a strategic tool for travel planning. With careful management and redemption, points are turning long-haul flights and dream holidays into attainable realities.
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