Mitihoon – A well respected symbol of corporate prestige, The Empire now stands reborn as a living integrated lifestyle ecosystem — a destination where business, entrepreneurialism, wellness, and creativity pulse together in harmony.
Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real-estate group, today announced the bold repositioning of The Empire as Bangkok’s premier lifestyle destination, marking a new milestone in the evolution of Thailand’s commercial property landscape. This transformation represents a significant move to redefine the office experience in line with the shifting behaviors, expectations, and aspirations of modern tenants.
The Empire has evolved far beyond a traditional office tower. The Empire Reimagined represents a Lifestyle Destination. A living ecosystem that seamlessly integrates work, wellness, dining, art, and hospitality, setting a new benchmark for how workplace destinations empower productivity, connection, and well-being.
Within this new vision, The Empire curates a holistic lifestyle journey anchored in four key pillars:
- Immersive Art & Technology Experiences, led by the Samsung Immersive LED Showcase, transforming everyday moments into inspiring digital storytelling
- Global Dining Destination at ‘EA’ Rooftop at The Empire, where Michelin-starred chefs and international culinary talents craft immersive dining experiences against Bangkok’s panoramic skyline, including Nobu Bangkok, the world’s largest and highest Nobu restaurant.
- Hospitality-Integrated Hub at The Empire Co-living, offering five-star hotel-grade amenities such as fitness and shower rooms, living lounge, karaoke room, games room, kids’ room, pets’ room & pets’ bedroom, and nap lounge, complemented by flexible “liquid spaces” adaptable for meetings, networking, wellness, or leisure, with unlimited complementary access for all tenants.
- Premium Wellness Hubs that blend medical innovation with lifestyle design to offer preventive and personalized health programs curated by leading clinics. A sanctuary for balance, performance, and longevity. (Coming in 2026)
The newly unveiled Immersive LED Showcase by Samsung transforms The Empire’s main lobby into a living art canvas that merges light, motion, and creativity. It symbolizes the fusion of technology and lifestyle, reinforcing The Empire’s identity as a destination where innovation meets imagination.
This milestone also celebrates Samsung’s long-term partnership with AWC – a collaboration that extends beyond occupancy to co-create environments that inspire innovation and shared growth.
Mrs. Wallapa Traisorat, Chief Executive Officer and President of AWC, said:
“The Empire’ Reimagined reflects Asset World Corporation’s Lifestyle Destination model which is committed to strengthening Thailand as a global sustainable destination. As work and lifestyle merge into one seamless journey, we are redefining destinations to meet the real needs of people and businesses. This repositioning represents a new chapter – one built on flexibility, wellness, and inspiration, driving long-term value and sustainable growth-led strategic value for Thailand.
We are reimagining destinations for Thailand industries that anticipate the needs of people and businesses alike. This repositioning opens a new chapter – one where flexibility, wellness, and inspiration define how we live, work, and play.
AWC is grateful to collaborate with a leading technology innovator like Samsung to create an immersive and meaningful experience. We believe this partnership will create long term value for The Empire’s tenants and visitors and further enhance Thailand’s position as a global sustainable destination, supporting our mission of ‘Building Better Future For All’.”
Mr. Michael Hariz, Chief Commercial Business Officer of AWC, added: “This is more than a design; it is a strategic reinvention of purpose and place. As work and lifestyle merge into one seamless journey, we are redefining how destinations can anticipate the evolving needs of people, communities, and businesses alike. The Empire Reimagined represents a new era of mixed-use excellence — where flexibility, wellness, and inspiration merge to elevate how we work and connect. With Samsung’s continued long-term partnership, we are harnessing the power of innovation and collaboration setting a new benchmark for intelligent design and transformative experiences in Bangkok’s most iconic business district.”
Mr. S.Y. Yoon Kim, President, Thai Samsung Electronics, said: “Samsung is proud to deepen our long-term partnership with AWC as The Empire enters this exciting new era. Our Immersive LED Showcase is designed to transform everyday interactions into moments of inspiration—bringing the power of display innovation to the heart of this ultimate lifestyle destination. This commitment is most visible at ‘EA’ Rooftop at The Empire, which exemplifies a space where technology, art, and lifestyle come together to enable better experiences, stronger communities, and shared growth in Bangkok’s CBD.”
The Empire Reimagined represents AWC’s forward vision to create integrated destinations where lifestyle meets leadership — transforming the way people work, live, and connect in the heart of Sathorn.
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