Mitihoon – Bangkok, 12 February 2026 — CP AXTRA Public Company Limited, operator of the wholesale and retail businesses makro–Lotus’s, brings vibrant festive energy and auspicious celebrations nationwide with a special Chinese New Year 2026 marketing campaign. The initiative features a wide range of activities designed to elevate the shopping experience, making it more fun, engaging, and memorable, while delivering exceptional value and prosperity to consumers across the country.
makro kicks off the festive season by partnering with Peanuts’ Snoopy & Friends, launching a Character Marketing campaign that introduces a new shopping experience through exclusive activities and promotions throughout February 2026. Key highlights include “Snoopy Celebration @ Siam Square” on 13 February 2026, featuring a giant Snoopy balloon and friends at the heart of Siam Square, alongside special privileges and promotions via the makro PRO application for new customers and app shoppers who meet campaign conditions.
Additional highlights include traditional lion dance performances from 13–15 February 2026, and the Lucky Tree activity welcoming the Year of the Horse from 14–16 February 2026 at 20 participating Makro branches. Snoopy and friends’ balloons will also be available for photo opportunities at Makro Khon Kaen, Chonburi, and Sathorn branches. Customers can further enjoy the in-app game “Gold Coin Hunt: Celebrating the Year of the Horse,” a daily coin-collecting game from 9 February to 3 March 2026, offering exciting prizes and collectible Snoopy-themed premiums throughout the campaign.
At the same time, makro PRO continues the festive excitement with its 3rd Anniversary Celebration, offering special deals and prizes worth over 3 million baht from 18 February to 1 March 2026, reinforcing Makro’s commitment to delivering continuous value throughout the festive period.
Meanwhile, Lotus’s launches the campaign “Fiery Horse Chinese New Year – Prosper Fast at Lotus’s,” under the Lotus’s Immersive concept. The campaign invites customers to experience a new form of spiritual and cultural engagement through an exhibition showcasing auspicious energies from three renowned Hong Kong temples—Che Kung Temple, Wong Tai Sin Temple, and Repulse Bay Temple—covering blessings related to career, wealth, love, and fortune. The exhibition is held at Lotus’s Bangna-Trad, Sriracha, and Rama 4 branches. Customers can also enjoy a free AR fortune-stick activity and receive the “Fiery Horse – Prosper Fast at Lotus’s” wallpaper by scanning a QR code on their receipts, available from 29 January to 18 February 2026. This initiative reflects Lotus’s creative integration of technology, cultural beliefs, and retail experiences.
This Chinese New Year campaign reinforces CP AXTRA’s position as a leading wholesale and retail operator committed to developing marketing strategies that align with evolving consumer behaviors, strengthening brand engagement, and delivering comprehensive value to customers during every important festive season.
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