Mitihoon – KASIKORN LEASING Co., Ltd. (KLeasing) is accelerating the development of digital solutions to better meet the customers’ needs for “convenience, speed, and clarity” throughout the auto loan service process, from checking loan limits before purchasing a car to after-sales services. This is achieved through the “K OK” service, which allows customers to check their initial loan limit by themselves within five minutes. Additionally, the company has launched the song “K OK Na Kha” to boost brand awareness and reach customers and car dealers nationwide. The company is also preparing to upgrade the KLeasing LINE Official Account into a fully integrated auto loan service hub, supporting a more comprehensive digital sales & service than ever before.
Mr. Tirachart Chiracharasporn, KLeasing Managing Director, said “The company’s vision for 2026 focuses on driving the business with a customer-centric approach while elevating its integrated digital sales & service solutions, enabling customers to complete transactions “instantly” and “by themselves” via a single mobile phone. This will be accompanied by the expansion of green finance and the continuous development of paperless digital application and service platforms to support ESG goals and sustainable growth strategy of KBank, through the enhancement and development of the customer service experience.”
Meanwhile, Thailand’s EV market saw robust growth in 2025, with combined sales of BEVs, PHEVs, and HEVs accounting for 44 percent of total nationwide car sales. In line with this trend, KLeasing’s new loans for all types of electric vehicles grew by 39 percent YoY. A key contributing factor has been the development of K EV Shop, a platform that gathers attractive offers from leading EV brands, enabling customers to compare and choose the most worthwhile options conveniently. The company has also been selected as a primary financing provider by multiple EV manufacturers, reinforcing its leadership in EV auto financing and its role in supporting consumers in the clean energy era.
“K OK” allows for self-checking loan limits in five minutes, in line with responsible lending guidelines
This year, the company is launching its “game changer,” K OK, a solution that allows customers to conveniently check their own loan limits via mobile phone, using a secure and standardized identity verification system, notifying them of the limit within five minutes. “This concept aligns with the responsible lending guidelines, as customers can determine a limit suitable for their financial capacity before choosing to purchase a car. In February, the company is preparing to implement a music marketing strategy, re-recording the hit song “Ok Na Kha” into a “K OK Na Kha” version to create mass recognition and increase awareness among both car buyers and sellers. The campaign can be viewed via www.kasikornbank.com/k_ok_challenge and the KBank Live social media channels, Tirachart said.
Upgrading the LINE Official Account into a 24/7 service hub for the company.
Another way to meet the customers’ needs is the upgrade of the KLeasing LINE Official Account into a primary sales and service channel. This is designed to support both new and used-car buyers, as well as those seeking top-up refinancing with rapid service. New features set to be launched progressively throughout this year include:
- Complimentary car tax renewal service for KLeasing customers.
- E-document requests for receipts, tax invoices, and vehicle registration copies, enhancing convenience and reducing paper usage.
- Account management features to check historical payment records, outstanding balances, and due dates, as well as the ability to make advance installment payments directly via LINE.
Currently, more than 50 percent of the company’s customers have already begun using various services via LINE, driving an exponential leap in online transaction volume and significantly reducing the burden on the call center. Additionally, it helps decrease paper consumption, supporting the company’s commitment to sustainable operations.
The dedicated efforts to develop personnel, processes, and operational efficiency over the past several years have resulted in KLeasing winning the “Best Auto Finance Award” from the International Finance Awards for the third consecutive year. This achievement reinforces the company’s commitment to crafting financial innovations that cater to the needs of all customer segments. The company is prepared to move forward faster than ever to deliver services that are “More OK in Every Dimension.”
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