Mitihoon – Siam Commercial Bank reaffirms its Digital Bank with Human Touch strategy, advancing technology to develop financial products and solutions tailored to individual lifestyles. Research into modern consumer behavior shows that people increasingly view financial activity as part of everyday life — one that can reflect personal identity and create meaningful experiences. This aligns with the rising “Treatonomics” trend, where people seek small but meaningful moments of joy to sustain them through daily life. In response, SCB has launched the “Theme Shop” on EASY Store within the SCB EASY App, under the concept “Find Your Theme, Make It Yours.” The shop offers a wide range of app themes and transfer slip designs — curated through analysis of customer preferences across all age groups such as global character IPs, beloved animal characters, viral memes, spiritual themes, and seasonal festive designs. To transform every money transfer into a moment of genuine self-expression, deepening engagement between the SCB EASY brand and users who value a personalized, customizable experience.
From Financial Content to Personal Expression:
As Thais conduct mobile banking multiple times a day, the transfer slip has evolved beyond a proof of payment. It has become a medium for expressing taste, emotion, and connection in the digital world. With over 18.2 million SCB EASY App users (as of 2025 data), the app processes an average of 8,700 transfers per minute — equivalent to approximately THB 19.8 million per minute. These figures confirm that money transfers are the most frequent transaction type and the most consistent daily touchpoint between users and the bank. Transfer slips have become among the most shared pieces of financial content — conveying not just amounts, but emotion, sentiment, and personality.
“Treatonomics” Trend — Small Daily Joys by Themes That Reflect You
In an era when consumers increasingly seek small, meaningful pleasures amid economic stress and uncertainty, Treatonomics has emerged as a cultural phenomenon. SCB has designed its SCB EASY themes and transfer slips as a customizable space where users can create “Emotional Micro-Moments” — reflecting their identity, mood, and relationships at any given time. The “Theme Shop,” launched under the concept “Find Your Theme, Make It Yours,” enables users across every generation to select themes aligned with their lifestyle, beliefs, and emotions. Changing your app theme isn’t just about aesthetics — it’s a small act of self-care.
A Theme for Every Style and Every Generation — Available on EASY Store
SCB has assembled a diverse theme library on EASY Store in the SCB EASY, including:
- Spiritual & Fortune Themes: Riches Ganesha, Billion Lakshmi, Thao Wessuwan Siam, and more
- Global Character Themes for true fans: Go! Astro Boy Go!, Mr. Donothing, and a special Detective Conan theme released in celebration of the anime’s 30th anniversary — with exclusive designs blending fun, cool aesthetics, and a detective atmosphere
- Unique designs from Thai artists you’ll totally heart: Nutped, Kiwtum, HUUYAOW, Butterclub, Pinghatta, and more
- Adorable picks for pet lovers that’ll melt your heart: Oh! Mild Meow, Coco & the Sausage Friends: A Perfect Day, Huto’s Golden Farm, and more
- Festive vibes for every moment worth celebrating: Christmas, Chinese New Year, Songkran — a fresh theme for every special occasion
How to Shop at the Theme Shop on EASY Store in the SCB EASY
- Select the “EASY Store” menu
- Choose “Themes / Theme Shop”
- Select “Theme Shop” and browse themes to find yours
After purchase, click “return to merchant” and apply your new theme immediately.
Style your theme, share your slip! Shop now at the Theme Shop on EASY Store in the SCB EASY App — available now at https://link.scb/4nIqbt3 or visit https://www.scb.co.th/th/personal-banking/digital-banking/scb-easy/easy-store/theme-shop for more details.
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