Mitihoon – Card X Company Limited (CardX), a leading provider of credit cards and personal lending solutions under the SCBX Group, continues to strengthen its position in wealth-centric financial solutions through a strategic partnership with The Mall Group Company Limited. Together, the two organizations have launched the “SATURDAY IS FOR SHOPPING” campaign, designed to deliver enhanced shopping privileges for high‑value customers.
The campaign is available exclusively to SCB WEALTH Credit Card by CardX cardholders, including SCB PRIVATE BANKING, SCB FIRST, and SCB PRIME, as well as CardX BEYOND and CardX ULTRA PLATINUM cardholders. Customers can enjoy shopping experiences at the department store of The Mall Lifestore and all The Mall branches, as well as EMPORIUM, EMQUARTIER, EMSPHERE and Paragon Department Store, including Power Mall and Gourmet Market, by redeeming reward points for additional discounts of total up to 40%*/** on full payment transactions made between 1 March 2026 to 31 May 2026.
The campaign is underpinned by CardX’s in‑depth insights into wealth customer spending behavior, which indicate that shopping is the highest‑value category within aspirational lifestyle spending, accounting for 49% of total expenditure in this segment. This data highlights the continued role of department stores as a destination for lifestyle experiences among wealth customers.
Further analysis reveals that spending volume and customer traffic peak consistently on weekends, particularly on Saturdays and Sundays, throughout the year. This trend aligns closely with reward redemption behavior, as customers demonstrate a strong preference for redeeming points during weekends. Notably, more than 97% of discount-related point redemptions occur at department stores, reinforcing the strategic relevance of this channel.
Mr. Panya Vechbanyongratana, Chief Business and Channel Officer of Card X Company Limited (CardX), said “At CardX, we develop privileges grounded in data and a deep understanding of our wealth customers. Our insights clearly show that shopping represents the highest-value lifestyle category, with department stores serving as the primary destination for these experiences. This campaign was therefore designed to reflect real customer behavior—across timing, location, and redemption mechanics—connecting lifestyle moments with privileges that customers genuinely use, while delivering tangible value and differentiated experiences.”
Ms. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., added, “The Mall Group is committed to continuously elevating the shopping experience in line with evolving customer lifestyles. Our collaboration with CardX reinforces the role of our department stores as more than retail destinations, positioning them as comprehensive lifestyle experience hubs that deliver meaningful value and effectively meet the expectations of wealth customers.”
Under the campaign, eligible cardholders may redeem reward points for discounts according to their card type when spending from Sunday through Friday, and receive additional privileges every Saturday by redeeming POINTX points from their credit cards in combination with M Point from their M Card, for total discounts of up to 40%*/**.
For spending of THB 10,000 or more, CardX BEYOND and CardX ULTRA PLATINUM cardholders are eligible for additional discounts of total up to 30%*/**, while SCB FIRST and SCB PRIME cardholders may receive total up to 37%*/**. SCB PRIVATE BANKING cardholders are entitled to the highest benefit, with combined discounts of total up to 40%*/**.
Redemption of POINTX points is capped at 100,000 points per cardholder per month across all participating cards and department stores, while M Point redemption is limited to 20,000 points per M Card number per month, applicable across all branches.
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