Mitihoon – KLeasing wins Best Automobile Financing award for the third consecutive year, reinforcing its leadership in digital innovation for comprehensive auto loan services
KASIKORN LEASING COMPANY LIMITED (KLeasing) recently won the Best Automobile Financing award for the third consecutive year from The Asian Banker, a leading regional financial and banking publication, at “The Asian Banker Thailand Awards 2026.” Mr. Tirachart Chiracharasporn, KLeasing Managing Director, accepted the award at the Siam Kempinski Hotel Bangkok, reaffirming the company’s leadership in digital innovation for comprehensive auto services, aimed at driving sustainable and high-quality business growth.
Mr. Tirachart said, “This award reflects the commitment of everyone across the organization to adapt and drive the business forward amid challenges arising from structural changes in Thailand’s automotive market, which is still recovering to pre-COVID levels, as well as concerns over asset quality in the hire-purchase loan portfolio and the ongoing impact of regulatory requirements governing the hire-purchase business. At the same time, consumer behavior and the market structure are transitioning towards cleaner vehicles, particularly with the rapid growth of electric vehicles [EVs] and the increasing role of Chinese automakers. Against this backdrop, the company is committed to achieving high-quality growth while strengthening its position in the EV market through the largest network of EV automotive partners. The company is also enhancing its digital sales and services to cover the entire automotive financing journey, driven by three key elements: innovation, data, and people, while maintaining the quality of its loan portfolio.”
Innovation: Elevating the auto financing experience through digital sales and services
KLeasing has developed digital innovations and services that cover the end-to-end customer journey – from pre-purchase evaluation and credit application to post-sale support. Key initiatives include: K EV Shop, a digital platform to explore EVs and other types of vehicles, featuring exclusive promotional campaigns; K OK, a pre-approval service that allows customers to check their credit limits before purchasing, ensuring greater confidence and seamless financial planning; and Car to Cash (Top-up) Self Checking through KLeasing LINE Official, providing quick and convenient access to credit applications and after-sales support. Digital channels currently account for 63 percent of total customer loan applications and service usage.
Data: Leveraging data to enhance efficiency while upholding responsible lending
By integrating KBank’s A-Score engine into its underwriting process, the company gains precise customer insights. This data-driven approach optimizes credit assessment and portfolio management, aligning strictly with the responsible lending guidelines to offer products and services tailored to customers’ needs and repayment capabilities.
People: Building trust & productivity for sustainable growth
The company is committed to fostering trust & productivity by promoting collaboration and strengthening confidence across the organization. Employees are encouraged to learn and adopt technology and data-driven practices to enhance work efficiency. As a result, the business has been able to expand while maintaining the quality of its loan portfolio. At the same time, it has improved its profitability ratio while operating with the same workforce over the past three years.
The integration of innovation, data, and people not only enhances the customer experience but also improves operational efficiency in collaboration with business partners, including automotive original equipment manufacturers (OEMs) and vehicle dealers. The company remains committed to continuously developing innovative financial products and services to expand access to suitable auto loan services, while laying a strong foundation for high-quality and sustainable long-term growth.
Note:
Please carefully consider your needs and repayment capacity. Effective interest rates are charged at 3.82% – 10% p.a.
According to the Bank of Thailand’s Notification No.3/2568 Re: Regulations on Responsible Lending, service providers must create and control advertisements with content that is “accurate, comprehensive and clear,” and allows for comparison of terms, interest rates, and fees” and “does not encourage excessive borrowing.” This is to ensure that customers receive and sufficiently understand necessary information from advertisements to make informed decisions on using products, and to promote financial discipline.
KBank and its wholly owned subsidiaries request cooperation from media outlets in disseminating press releases that mention loan repayments/loan services and installment payments. Please ensure that any warnings included in the news are accurate and in accordance with the Bank of Thailand’s guidelines.
The Bank would like to thank all members of the media for kindly providing the required references in accordance with the applicable guidelines.
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