Mitihoon – Thai Credit Bank Elevates “3 Branch Models x 3 Digital Platforms”
to Drive Financial Inclusion, Ready to Serve Everyone Across All Segments
Thai Credit Bank Public Company Limited advances its comprehensive financial services under the mission to be a financial institution committed to providing the best financial services to all retail customers and entrepreneurs at every level. The bank is highlighting its growth strategy by combining the strengths of “3 branch models” in various locations with “3 digital platforms” to bridge the financial gaps and create equal financial opportunities, comprehensively responding to the diverse needs of all customer groups nationwide.
Decoding the “3 Branch Models” Designed to Comprehensively Meet the Needs of All Customer Groups:
- Nano and Microfinance Branches (Over 500 branches): Characterized by compact and agile branch formats, strategically distributed across local communities and markets, enabling staffs to easily reach, serve, and advise customers in close and friendly manners.
- Full Branches (33 branches): Offering comprehensive financial services, designed to address all financial needs, including savings, investments, personal loans, home loans, and holistic financial planning for everyone.
- Micro SME Centers (Pioneered in 6 key provinces): Established in major economic hubs, namely Chiang Mai, Chonburi, Khon Kaen, Samut Sakhon, Nakhon Ratchasima, and Surat Thani, focusing on providing in-depth, flexible, and appropriate financial solutions for all types of businesses.
3 Digital Platforms Covering Every Lifestyle and Business Model
- alpha by Thai Credit: The primary mobile banking application for individual customers, providing convenient and secure daily transactions for transfers, withdrawals, and payments, along with a high-interest digital savings account at 1.6% per year (for the first THB 1-500,000).
- Micro Pay e Wallet: A digital wallet designed to facilitate payment acceptance for merchants while leveraging account transaction data to increase opportunities for accessing loans to expand businesses.
- alpha SME: A dedicated digital platform for business customers, designed to improve the efficiency of managing credit lines for small businesses, with plans to launch soon.
Through the seamless synergy of a comprehensive branch network, modern digital platforms, and a robust risk management system, Thai Credit Bank is positioned as a key driver in supporting customers across all segments at every stage of life, from initial savings and business expansion to building long-term financial security. Driven by the philosophy ‘Everyone Matters’, the bank remains committed to contributing to the strong and equitable growth of the Thai economy and society.
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